Profilbild von Barbara Laermann Sr. Project Manager,  Business Development aus Muenchen

Barbara Laermann

verfügbar

Letztes Update: 23.01.2025

Sr. Project Manager, Business Development

Firma: Barbara Laermann
Abschluss: Doktor (PhD), Dipl. rer. Nat.
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Chinesisch (Grundkenntnisse) | Deutsch (Muttersprache) | Englisch (verhandlungssicher) | Niederländisch (gut)

Schlagwörter

Business Development Kundenerfahrung Innovation Produkt Management Programm-Management

Dateianlagen

Laermann-Jan-2025_230125.doc

Skills

Product Management
Program Management
Project Management 
Business Development
Change Management 
Deep Healthcare Market and Medical Technology insight
Customer Journey Management
Innovation
Customer Experience
Stakeholder Experience
Technology like AR, VR, digital twin, AI etc.

Projekthistorie

04/2020 - bis jetzt
Technology Scouting & internal Ventures - Siemens Healthcare
Siemens Healthineers (Pharma und Medizintechnik, >10.000 Mitarbeiter)


Analysing the Digital Markets to identify potential Partners to incorporate state-of-the-art technology and to identify potential M&A targets. Drive and prepare Strategy-Review level decision meetings on partnering activities. Defining business and product strategy and execution, on a business level including the product business and budget planning for novel innovations. Successfully launched novel VR based surgical education product.

01/2016 - 10/2019
Global Head of Digital and Immersive Education - Siemens Healthcare
Siemens Healthineers (Pharma und Medizintechnik, >10.000 Mitarbeiter)

Led a star-tup incubator business within Education Services in defining, developing, and implementing a portfolio of immersive and digital education. Established and managed a global team with a headcount of 5 in Germany and 12 developer in India comprised of product management, development, operations, business intelligence, and technology partners. Developed business plans and provided oversight for P&L.
Successfully launched 6 surgical- and diagnostic education products within the AR/VR & simulation space. Business Development activities to identify and establish a growth fields within digital and immersive education. Product Development of cloud based Simulation Technologies applications for Healthcare in the clinical fields of Cardiovascular, Radiology, Surgery. R&D activities in areas such as AR/VR related technologies with 20 invention disclosures.

06/2014 - 12/2015
Project Director - Siemens Healthcare
Siemens Healthineers (Pharma und Medizintechnik, >10.000 Mitarbeiter)

Project Managed the identification of new Business Areas and Market segments. Strategic Service Development for Corporate Siemens Healthcare. Global Trend- & Market Analysis, guidance of the external Consulting team.  The New Service Offering has now been operationalized by establishing a new organisation structure, Enterprise Services. Lead M&A activities for the successful investment into the US based Telehealth company, USARAD. Project Managed the Siemens Collaboration / Integration to jointly drive Sales and marketing activities as well as joint new Technology development in the area toward Decision support systems. Currently driven the Portfolio Roadmap development as well as leading new Service development project.

02/2013 - 04/2013
Programm Management - Automotive
BINZ Ambulance & Umwelttechnik (Automobil und Fahrzeugbau, 50-250 Mitarbeiter)

Successful development of the special car manufacturer BINZ change management strategy based on a situational awareness of the details of the change. Identified potential people-side risks and anticipated points of resistance, and develop specific plans to mitigate and address the concerns. Project managed the definition and implementation of BINZ business processes from the customer inquiry via manufacturing up to delivery of the product. This included the definition and optimization of the SAGE ERP System as well as hiring new qualified staff within both Engineering and Procurement. Managed operations after M&A to increase revenue, number of incoming order and to optimise production to deliver both on time and at high quality. Direct reporting to the BINZ as well as RMA Asia Group board.

01/2012 - 03/2012
Portfolio Strategy - Navigation
LIBIFY- M2M (Internet und Informationstechnologie, < 10 Mitarbeiter)

Project managed the definition and execution of emergency call products and services according to the market requirements and LIBIFY business targets Market Analysis of the Emergency Call Market Segment concerning various user profiles to identify opportunities for market leadership. Defining the product vision, business cases, technology scouting and product features with cross-functional alignment (SCM, Marketing, Strategy, Engineering, Sales and Controlling). Carrying out the Risk Analysis, analyzing areas such as the financial situation, personal structure and measures of leadership to identify both potential risk and opportunities for sustainable growth. Advising and guiding the board to prepare the company to be fit for successful Exit.

03/2006 - 05/2007
Senior Product Management - TomTom
Tom Tom International (Automobil und Fahrzeugbau, 1000-5000 Mitarbeiter)

Successful market introduction of the worldwide first GSM connected PND. Introduction of RTL/TMC into all TomTom navigation devices. Key responsibilities comprised of market analysis, requirement definition of both the device and the content, the development cycle, packaging and documentation and market introduction activities. Defining the product vision to be guided through the product development approval at board level. Negotiated product release priorities with the engineering team to execute against the current market needs. Cross Functional alignment with Production, SCM, Marketing, Engineering, Sales and Customer Support. The successful market introduction within the B2B segment open up a new product line at TomTom to be entering the consumer mass market. TomTom uses Agile Development Methodology.

06/2001 - 03/2006
Product Management - Telco
Siemens Mobile (Telekommunikation, >10.000 Mitarbeiter)

Defining and executing wireless modules products according to the market requirements and Siemens business targets. Proven history of delivery against target within a Telecoms environment. Defining the product vision, business cases, product features and the supporting product roadmap with cross-functional alignment (SCM, Marketing, Strategy, Engineering, Sales and Controlling).

Discovered new product initiatives and guided them through the product development approval with the board members including presentation of product vision, project justification and financial forecasts. Negotiated product release priorities with the engineering team and developing supporting strategies and tactics to execute against the product roadmap. Identified lead customers throughout Europe and Asia to establish customer relationship to support Market Introduction for the new product. Marketing activities and presentations at major Congresses (such as CeBIT, Logistica, 3GSM Cannes). Building customer relations within the various verticals such as the Automotive- and Logistic Industry.

Reisebereitschaft

Verfügbar in den Ländern Deutschland
Profilbild von Barbara Laermann Sr. Project Manager,  Business Development aus Muenchen Sr. Project Manager, Business Development
Registrieren