27.12.2023 aktualisiert
100 % verfügbar
Director Growth Marketing (B2B)
Berlin, Deutschland
Weltweit
Master of Science Politics & Communications (LSE)Skills
Business MarketingBusiness To BusinessUnternehmenskommunikationCustomer Value PropositionWachstumsstrategieMarketingStrategisches MarketingWeb ConferencingPr-KampagnenB2b SoftwareBezahlte WerbungBusiness-VeranstaltungenHubspotGrowth Hacking
B2B Marketing, Go-To-Market Strategie, B2B Growth Marketing (Search, Social, E-Mail, CRO, Growth Hacking, Events / Webinars, PR, Kommunikation)
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2023
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseRussischMuttersprache
Projekthistorie
Grico (www.grico.bio ) is a bio-based, biodegradable and compostable material made from rice waste.
* Conducted Ideal Customer Profile (ICP) research and segmentation.
* Build the first website incl. messaging and positioning.
* Developed the go-to-market strategy for EU incl. market research, regulatory research.
* Built the customer pipeline via outbound sales, cold email outreach and LinkedIn automations.
* Conducted fundraising activities incl. pitch decks and calls with business angels and VCs.
* Conducted Ideal Customer Profile (ICP) research and segmentation.
* Build the first website incl. messaging and positioning.
* Developed the go-to-market strategy for EU incl. market research, regulatory research.
* Built the customer pipeline via outbound sales, cold email outreach and LinkedIn automations.
* Conducted fundraising activities incl. pitch decks and calls with business angels and VCs.
Xentral (www.xentral.com ) is a business software (ERP) for small and medium sized ecommerce companies.
* Led a team of five marketers (performance, content, growth and partner marketing), multiple agencies
and freelancers, incl.alignment and steering on KPIs / metrics.
* Increased customer pipeline by 50% YoY by improving growth strategy and testing new channels.
* Managed an 8-digit budget (Awareness / Consideration / Usage) and forecasting on a weekly basis.
* Implemented effective campaigns across multiple channels and markets to capture and create demand.
* Conducted customer segmentation (ICP) analysis to define messaging and positioning.
* Collaborated with marketing operations and data on funnel definitions, reports and website relaunch.
* Led a team of five marketers (performance, content, growth and partner marketing), multiple agencies
and freelancers, incl.alignment and steering on KPIs / metrics.
* Increased customer pipeline by 50% YoY by improving growth strategy and testing new channels.
* Managed an 8-digit budget (Awareness / Consideration / Usage) and forecasting on a weekly basis.
* Implemented effective campaigns across multiple channels and markets to capture and create demand.
* Conducted customer segmentation (ICP) analysis to define messaging and positioning.
* Collaborated with marketing operations and data on funnel definitions, reports and website relaunch.
Project A (www.project-a.com ) is an operational Venture Capital Fund investing in tech companies.
* Uberall: Local Customer Experience Platform (www.uberall.com )
* Interim Director Demand Generation: Conceptualised and executed multi-channel and
multi-market campaigns, which increased customer pipeline by up to 50% MoM.
* Interim Head of Marketing Strategy & Execution: Forecasted for multiple regions, managed
7-digit marketing budget, led sprint planning, established KPIs & metrics for 30-people
marketing team.
* Windstar Medical: Healthcare business (www.windstar-medical.com )
* Marketing Project Lead: Introduced marketing strategy for SOS brand (www.sos.de ) and
launched a new product (Septoflam) available in pharmacies only. Improved conversion rate by
35%.
* Kry: Health-tech app (www.kry.de )
* Interim Marketing Director: Launched German market incl. patient and clinician marketing.
Increased number of clinician leads by 70% MoM.
* Interim Sr. Growth Marketing Manager: Conducted paid channel audits across multiple markets
and built the inhouse performance marketing team. Increased the number of video
consultations by 23% and reduced CAC by 15%.
* Various: Consulting of ventures like Amazd (www.amazd.co ), Claimer (www.claimer.com ), Butter
(www.butter.us ), Spryker (www.spryker.com ), Gartenhaus GmbH (www.gartenhaus-gmbh.de ).
LISK, Senior Marketing Manager (Berlin, Germany) July - Dec 2018
Lisk (www.lisk.com ) is a Blockchain Platform focusing on sidechain technology and an SDK in JavaScript.
* Drafted company vision, mission, strategy and documented team roadmaps for 2019 through alignment
workshops and reviews within small groups, from company founders down to team members (50
employees, including 30 software developers).
* Implemented relationship management processes for leads used by founders and BizDev.
* Published business paper that outlines the value proposition of products and technological protocol .
* Conducted market research, competitive and marketing channel analyses.
* Uberall: Local Customer Experience Platform (www.uberall.com )
* Interim Director Demand Generation: Conceptualised and executed multi-channel and
multi-market campaigns, which increased customer pipeline by up to 50% MoM.
* Interim Head of Marketing Strategy & Execution: Forecasted for multiple regions, managed
7-digit marketing budget, led sprint planning, established KPIs & metrics for 30-people
marketing team.
* Windstar Medical: Healthcare business (www.windstar-medical.com )
* Marketing Project Lead: Introduced marketing strategy for SOS brand (www.sos.de ) and
launched a new product (Septoflam) available in pharmacies only. Improved conversion rate by
35%.
* Kry: Health-tech app (www.kry.de )
* Interim Marketing Director: Launched German market incl. patient and clinician marketing.
Increased number of clinician leads by 70% MoM.
* Interim Sr. Growth Marketing Manager: Conducted paid channel audits across multiple markets
and built the inhouse performance marketing team. Increased the number of video
consultations by 23% and reduced CAC by 15%.
* Various: Consulting of ventures like Amazd (www.amazd.co ), Claimer (www.claimer.com ), Butter
(www.butter.us ), Spryker (www.spryker.com ), Gartenhaus GmbH (www.gartenhaus-gmbh.de ).
LISK, Senior Marketing Manager (Berlin, Germany) July - Dec 2018
Lisk (www.lisk.com ) is a Blockchain Platform focusing on sidechain technology and an SDK in JavaScript.
* Drafted company vision, mission, strategy and documented team roadmaps for 2019 through alignment
workshops and reviews within small groups, from company founders down to team members (50
employees, including 30 software developers).
* Implemented relationship management processes for leads used by founders and BizDev.
* Published business paper that outlines the value proposition of products and technological protocol .
* Conducted market research, competitive and marketing channel analyses.