Freelance Marketing Data Architect & Analytics Consultant

Vectorial

Senior Client Service Manager

Factor Eleven

Client Portfolio: e.g. Aldi Süd, Thalia, Roller, Euronics, Höffner

Client Industries: Diverse Retail (e.g., groceries, furniture, electronics, sports)

Analytics: Campaign insights and in-store measurement frameworks

Campaign Management: End-to-end execution of multi-channel campaigns

Stakeholder Management: Central interface between clients, Ad Ops & Ad Tech

Senior Account Manager Digital

Publicis Groupe Germany (Zenith Media)

Focus: Paid Performance Media + Paid Brand Media

Budget Management: Managed client media budget allocation

Project Management: Managed cross-functional tool implementation

Publicis Groupe Germany

Client Portfolio: Sky & WOW, Mondelez, Grohe, Brown Forman, KAO, Vileda

Client Industries: Streaming & Video-on-Demand, FMCG, Spirits, Household

Client Consultation: Presented strategies, key findings, recommendations, etc.

Analytics: Conducted QBRs, partner evaluations, reports, etc.

Strategic Digital Media Planning: Digital campaign management, incl. retail media

Performance & Data: Media evaluation and competitor/target analysis

Senior Digital Consultant

Publicis Groupe Germany (Spark Foundry)

Focus: Paid Brand Media

Reporting Optimization: Improved data reporting workflows

Process Optimization: Led cross-functional process enhancements