en
Strategy Consultant
Samsung Germany
(Konsumgüter und Handel, >10.000 Mitarbeiter)
Schlagwörter
Marketing
IPTV
Beratung
Outsourcing
Strategy Consulting
Product Owner
digital product manager
Digitale Transformation
produktmanagement
Product lifecycle
Technologieberater
Wirtschaftsinformatiker
Verkauf
OTT
\\\"Digital Television\\\"
Film und Fernsehen
Medien
Telekommunikationsbranche
Telekommunikation und Mobilsysteme
Telco
Software Entwicklung
Kundengewinnung
customers propositions
Marketing Proposition Development & Delivery
Managementberatung
Interim Management
Innovationsmanagement
TMT
Skills
Innovation, Digital Strategy (Commercial, Technological), Product Leadership, Team and Business Unit Management, Transformation & Organisational Development, Product Management, Management Consulting, Agile Product Development, Telecommunication, Mobile, Customer Experience, Marketing, IT, Digital Platforms, Digital Television, Streaming, Subscription, OTT, IPTV, VOD, Outsourcing.
Projekthistorie
05/2022
-
12/2022
Responsibilities: Development of the subscription model as an additional revenue stream alongside the regular income from Hardware and Software businesses.
Accomplishments reporting to Head of Digital Services: World-Wide Market Analysis, Segmentation, Solution Design & Prototyping, Technical Feasibility & Operational Assessment, Business Model & Business Case Design, Qualitative & Quantitative Research, Pricing, Go-To-Market Strategy, Execution Plan, Call to Action and Recommendation.
Accomplishments reporting to Head of Digital Services: World-Wide Market Analysis, Segmentation, Solution Design & Prototyping, Technical Feasibility & Operational Assessment, Business Model & Business Case Design, Qualitative & Quantitative Research, Pricing, Go-To-Market Strategy, Execution Plan, Call to Action and Recommendation.
01/2019
-
04/2022
Director Digital Products
ProsiebenSat1 Media SE
(Medien und Verlage, >10.000 Mitarbeiter)
Responsibilities: Directed 7 cross-functional consumer product squads >70 FTEs and 10 direct reports across 4 Digital Platforms (Mobile, Web, SmartTV, HbbTV) with technology&product remit of EUR 5m CAPEX, 2m OPEX pa, and revenue over EUR 20m, driving a corporate-wide Digital-Entertainment Proposition to serve approx. 15m MAUs or 1m Daily Users in DACH.
Accomplishments reporting to Managing Director Digital: 1) Led e2e operations and strategy of digital TV business, 2) Drove alternative digital innovation models – OTT Streaming Platform, Interactive TV&Mobile Entertainment, Digital Comedy Offering, TV-eCommerce, Subscription, B2B 3) Steered a continuous organisational, agile transformation of multiple teams delivering a complex cross-domain (Content, Technology, Comercial) product roadmap.
Accomplishments reporting to Managing Director Digital: 1) Led e2e operations and strategy of digital TV business, 2) Drove alternative digital innovation models – OTT Streaming Platform, Interactive TV&Mobile Entertainment, Digital Comedy Offering, TV-eCommerce, Subscription, B2B 3) Steered a continuous organisational, agile transformation of multiple teams delivering a complex cross-domain (Content, Technology, Comercial) product roadmap.
04/2018
-
09/2018
Go-To-Market Strategy Consultant
Vaultskin
(Konsumgüter und Handel, < 10 Mitarbeiter)
Advisory services covering the design and implementation of the commercial strategy to deliver the desired long-term business growth ambitions.
Accomplishments reporting to CEO:
• Lead the business planning of digital commercial strategies, product launches, and pricing/trading policies in EU and Central America.
• Explore new business opportunities including SWOT-Analysis, market evaluation, segmentation, cost, profitability, and risk analysis, as well as pilot market tests/probes.
• Design, implement and optimize multi-channel B2B and B2C trading and campaign performance, KPI dashboard: corporate website, Amazon, eBay, and other online stores. Manage third party relations, negotiations, and contractual agreements.
• Define a compelling product positioning, naming, messaging, value proposition, pricing, and promotion approach based on customer and competitive insights.
Accomplishments reporting to CEO:
• Lead the business planning of digital commercial strategies, product launches, and pricing/trading policies in EU and Central America.
• Explore new business opportunities including SWOT-Analysis, market evaluation, segmentation, cost, profitability, and risk analysis, as well as pilot market tests/probes.
• Design, implement and optimize multi-channel B2B and B2C trading and campaign performance, KPI dashboard: corporate website, Amazon, eBay, and other online stores. Manage third party relations, negotiations, and contractual agreements.
• Define a compelling product positioning, naming, messaging, value proposition, pricing, and promotion approach based on customer and competitive insights.
03/2016
-
08/2017
Product Lead
Digicel
(Telekommunikation, >10.000 Mitarbeiter)
End-2-end ownership of the design and implementation of a new business unit “TV/OTT” to advance company venture towards Digital Entertainment Provider. TV champion for strategic collaboration with mobile business, 24 countries and their individual demands as well as with external suppliers. Leadership of all product teams with a focus on performance, customer experience and simplicity.
Key achievements reporting to Group CCO TV and Group Director TV Products:
• Launched an entirely new OTT TV product across 24 countries incorporating over 20 premium live channels and more than 3000 hours of assets on demand, accessible over the phone, computer and tablet, over Wifi or 3G, standalone or bundled with GSM proposition.
Created a new OTT, TV and Entertainment revenue stream of circa USD 30 million and USD profit 6 million over three years with an investment of USD seven million product- and USD 17 million content-CAPEX, including business case, value proposition, market segmentation, pricing, marketing and commercial guidelines
• Led Product Development function by innovating, defining, assessing, testing, and tracking product changes (over 20 major and 50 minor) and driving product roadmap based on monthly sprints and ITIL development lifecycle in collaboration with mobile SMG group function, 24 countries, and multiple external vendors.
• Governed the entire Product In-Life Management: demand management, change management, and implementation, initially backed by circa USD one million OPEX and USD one million CAPEX.
• Managed all central, multinational, commercial go-to-market activities – research, business cases, positioning, packaging, pricing, marketing guidelines, content evaluation, delivery, local and international programming, customer support.
Key achievements reporting to Group CCO TV and Group Director TV Products:
• Launched an entirely new OTT TV product across 24 countries incorporating over 20 premium live channels and more than 3000 hours of assets on demand, accessible over the phone, computer and tablet, over Wifi or 3G, standalone or bundled with GSM proposition.
Created a new OTT, TV and Entertainment revenue stream of circa USD 30 million and USD profit 6 million over three years with an investment of USD seven million product- and USD 17 million content-CAPEX, including business case, value proposition, market segmentation, pricing, marketing and commercial guidelines
• Led Product Development function by innovating, defining, assessing, testing, and tracking product changes (over 20 major and 50 minor) and driving product roadmap based on monthly sprints and ITIL development lifecycle in collaboration with mobile SMG group function, 24 countries, and multiple external vendors.
• Governed the entire Product In-Life Management: demand management, change management, and implementation, initially backed by circa USD one million OPEX and USD one million CAPEX.
• Managed all central, multinational, commercial go-to-market activities – research, business cases, positioning, packaging, pricing, marketing guidelines, content evaluation, delivery, local and international programming, customer support.
02/2015
-
02/2016
Commercial Product Manager
TalkTalk
(Telekommunikation, >10.000 Mitarbeiter)
Responsible for all In-Life IPTV Product Management activities of TalkTalk TV throughout the organization with direct accountability for design, implementation, acquisition, communication, technical performance, and usage.
Accomplishments reporting to Head of TV In-Life Products:
• Implemented IPTV product development strategy by identifying service gaps and restating the significance of product performance against the breadth of features. As a result, defined TV product roadmap (GBP ten million TV product investment budget over three years) based on customer needs, customer satisfaction, net promoter score and industry best practices. Subsequently, defined and executed a go-to-market plan for major TV product developments.
• Improved commercial TV product performance exploiting business opportunities and creating end-to-end business cases. Lead virtual teams and set up environments for solution trial, prototyping, and market testing. The project, sponsored by product board, resulted in a 15% increase in TV product uptake rate, GBP 1 increase in ARPU TV base and product usage rate.
• Influenced product profit & loss and optimized customer lifetime value (CLV, incl. ARPU and SAC). This included implementing a cost reduction program in the amount of circa USD one million p.a.
• Designed and implemented TV product marketing activities including TV product market positioning, proposition, and end-2-end TV customer journey. Defined a consistent and insight- driven TV product marketing concept for adoption by customer-facing channels (marketing, sales, and CRM). Executed key research programmes (Market Segmentation, Purchase Journey, Customer Closeness, and Behaviour).
Accomplishments reporting to Head of TV In-Life Products:
• Implemented IPTV product development strategy by identifying service gaps and restating the significance of product performance against the breadth of features. As a result, defined TV product roadmap (GBP ten million TV product investment budget over three years) based on customer needs, customer satisfaction, net promoter score and industry best practices. Subsequently, defined and executed a go-to-market plan for major TV product developments.
• Improved commercial TV product performance exploiting business opportunities and creating end-to-end business cases. Lead virtual teams and set up environments for solution trial, prototyping, and market testing. The project, sponsored by product board, resulted in a 15% increase in TV product uptake rate, GBP 1 increase in ARPU TV base and product usage rate.
• Influenced product profit & loss and optimized customer lifetime value (CLV, incl. ARPU and SAC). This included implementing a cost reduction program in the amount of circa USD one million p.a.
• Designed and implemented TV product marketing activities including TV product market positioning, proposition, and end-2-end TV customer journey. Defined a consistent and insight- driven TV product marketing concept for adoption by customer-facing channels (marketing, sales, and CRM). Executed key research programmes (Market Segmentation, Purchase Journey, Customer Closeness, and Behaviour).
02/2010
-
08/2014
Product Strategy Manager
Sky
(Medien und Verlage, >10.000 Mitarbeiter)
Owned the end-to-end lifecycle of Pay-TV STB/On-Box products in Germany with subscriber base over four million and avg. ARPU EUR 35: STB Sky+, Video On Demand Catalogue Anytime, and Multiscreen. Defined and owned Sky On-Box product roadmap as a company-wide single point of contact – product strategy, positioning, business requirements, product development, in-life management, and go-to-market.
Accomplishments reporting to Director of TV Strategy and Products:
• Developed and implemented a customer value proposition for On-Box and OTT experience comprising three core TV market segments Sports, Movies, and Full for a company-wide application in Sales, Marketing, CRM, and Market Research.
• Devised new business opportunities for Sky’s revenue growth and commercialization of TV products at the market: Repackaging, Targeting, Proposition, Bundling, Pricing, Promotion.
• Coordinated a company-wide, cross-functional Value Creation Cycle Programme fostering product education across all Customer Touch Points – PR, Online, Retail, Inbound, ATL, and BTL.
• Initiated and managed the long-term initiatives for revenue growth/ARPU-development such as VOD, Sky Go/OTT product launch, Gift Card, Subscription Trial, Flexible Contract Length, and HD.
• Implemented the change management process for core TV products – requirements elicitation, demand management, implementation, testing, and performance management.
Accomplishments reporting to Director of TV Strategy and Products:
• Developed and implemented a customer value proposition for On-Box and OTT experience comprising three core TV market segments Sports, Movies, and Full for a company-wide application in Sales, Marketing, CRM, and Market Research.
• Devised new business opportunities for Sky’s revenue growth and commercialization of TV products at the market: Repackaging, Targeting, Proposition, Bundling, Pricing, Promotion.
• Coordinated a company-wide, cross-functional Value Creation Cycle Programme fostering product education across all Customer Touch Points – PR, Online, Retail, Inbound, ATL, and BTL.
• Initiated and managed the long-term initiatives for revenue growth/ARPU-development such as VOD, Sky Go/OTT product launch, Gift Card, Subscription Trial, Flexible Contract Length, and HD.
• Implemented the change management process for core TV products – requirements elicitation, demand management, implementation, testing, and performance management.
05/2009
-
09/2009
Deloitte Consulting - Technology Strategy Consultant
Diamler AG
(Automobil und Fahrzeugbau, >10.000 Mitarbeiter)
Delivered to the executive board a recommendation for Offshoring of the IT Service Desk Operations in CEE area, performing business requirements analysis, site criteria, and vendor evaluation for more than 2,000 service desk entities
06/2008
-
04/2009
Deloitte Consulting - Technology Strategy Consultant
Nokia Networks
(Telekommunikation, >10.000 Mitarbeiter)
Migrated an obsolete Enterprise Document Management System to a new platform (Open Text) operating in Germany and Finland, including a concept design, third-party supplier evaluation, and rollout to over 40,000 users
02/2008
-
05/2008
Deloitte Consulting - Technology Strategy Consultant
Munich Re
(Versicherungen, >10.000 Mitarbeiter)
Developed a concept for Global Enterprise Intranet, with eight access locations and 1,000s end-users worldwide
Reisebereitschaft
Weltweit verfügbar
full time, worldwide
Sonstige Angaben
An extensive career across the globe in Telco, Media & Entertainment, Consulting, Strategy, and Product Management. A product expert, innovator, and leader of multiple multi-national digital product initiatives over 15 years at Seven.One Entertainment, Digicel, Sky, TalkTalk, and Deloitte, such as the launch of ProSieben OTT Offer, Sky+ and Sky Go in Germany, TalkTalk TV in UK, and Play Go in 24 Central American countries.
Specialising in innovation, product development and management, strategy and planning, commercial delivery, and key programme leadership with a passion for customer-first thinking, people culture and positive change. Has led diverse cross-functional product squads of over 70 staff and 10 direct reports with >20m P&L budget ownership. Has enjoyed a truly international career having worked in United Kingdom, Jamaica/Caribbean, Germany, Austria, and Switzerland and speaks multiple languages proficiently. A passionate individual who grows businesses, transforms organisations, inspires teams and partners with a positive attitude and contagious creativity.
