Lead Product Manager
Talentry GmbH
Schlagwörter
Skills
Product, Start-up, Lean Start-up, Photoshop, CRM, Coding, web application, PHP, Web Analytics, iOS, Android, SCRUM, backend, data storage, wireframes, data layer, tag management, programming, ecommerce, Magento, browser automation, web scraping, User Experience, SEO, JIRA, Confluence, ProductBoard, Ghost Inspector Analytics & BI, Power BI, Excel automation, VBA, PowerQuery, PowerPivot for Excel (M and DAX, MySQL queries, REST APIs, Metabase, Google Analytics, Tagmanager, Webtrends, Matomo, Econda, SessionCam, ClickTale, MouseFlow, HTML, CSS, PHP/Symfony, Javascript, jQuery, XPATH, M, DAX, Google Apps Script, Selenium, Maxymiser, VWO (incl, JS, & design Zeplin, Invision, Adobe Photoshop
Projekthistorie
03/2020
-
bis jetzt
06/2017
-
bis jetzt
Co-Founder
Elternnachricht.de
12/2017
-
02/2020
Senior Product Manager
Talentry GmbH
08/2015
-
11/2017
Web Analytics Consultant
Trinix UG
* Consulting and training for web analytics and automated reporting
* Technical implementation of tracking solutions for some well-known brands
* Development of automated dashboards to control marketing budgets
* Technical implementation of tracking solutions for some well-known brands
* Development of automated dashboards to control marketing budgets
07/2014
-
01/2017
Senior Product Manager
Yatego GmbH
www.yatego.com, www.yategolocal.com
* Strategic development of all products as part of the leadership team
* Steering in-house developers, external IT service providers and web designers
* Responsibility for improving the user experience throughout the product portfolio
* Technical product management for four mobile apps (Titanium hybrid apps, native iOS, native
Android)
* Specification and prioritization of the backlog for multiple products
* Full responsibility for the implementation, customization and reporting of all tracking tools,
introduction and monitoring of relevant KPIs, building automated reports and dashboards
* Strategic development of all products as part of the leadership team
* Steering in-house developers, external IT service providers and web designers
* Responsibility for improving the user experience throughout the product portfolio
* Technical product management for four mobile apps (Titanium hybrid apps, native iOS, native
Android)
* Specification and prioritization of the backlog for multiple products
* Full responsibility for the implementation, customization and reporting of all tracking tools,
introduction and monitoring of relevant KPIs, building automated reports and dashboards
07/2013
-
06/2014
Product Manager
Yatego GmbH
www.yatego.com, www.yategolocal.com
* Product management with SCRUM, specification of complex projects for backend and data storage
* Product owner for the launch of yategolocal.com, a local commerce platform
* Company-wide optimization and automation of processes
* Coding and running A/B tests to achieve statistically significant results
* Creation of wireframes and low-fidelity prototypes
* Monitoring of KPIs, ad-hoc reporting and generation of data-driven insights
* Implementation of a best practice tracking structure with data layer, tag management and
programming of customized tracking solutions
* Product management with SCRUM, specification of complex projects for backend and data storage
* Product owner for the launch of yategolocal.com, a local commerce platform
* Company-wide optimization and automation of processes
* Coding and running A/B tests to achieve statistically significant results
* Creation of wireframes and low-fidelity prototypes
* Monitoring of KPIs, ad-hoc reporting and generation of data-driven insights
* Implementation of a best practice tracking structure with data layer, tag management and
programming of customized tracking solutions
07/2012
-
06/2013
Manager Conversion Rate Optimization
Planet Sports GmbH
11 months
07/2012 - 06/2013
Manager Conversion Rate Optimization | Planet Sports GmbH, Munich
www.planet-sports.de
* Product Owner for a multi-lingual ecommerce website and relaunch of the platform (moving to
Magento)
* Prioritization of the backlog with focus on business value and short release cycles
* Management of the complete A/B test cycle from idea to release
* Restructuring of existing tracking implementations, daily reporting, ad-hoc reports and error
monitoring
* Improving the user experience through new tracking solutions and mouse tracking
* Optimization of data-intensive, internal processes through browser automation and web scraping
07/2012 - 06/2013
Manager Conversion Rate Optimization | Planet Sports GmbH, Munich
www.planet-sports.de
* Product Owner for a multi-lingual ecommerce website and relaunch of the platform (moving to
Magento)
* Prioritization of the backlog with focus on business value and short release cycles
* Management of the complete A/B test cycle from idea to release
* Restructuring of existing tracking implementations, daily reporting, ad-hoc reports and error
monitoring
* Improving the user experience through new tracking solutions and mouse tracking
* Optimization of data-intensive, internal processes through browser automation and web scraping
08/2010
-
07/2012
Marketing & User Experience Executive
LateRooms.com
www.laterooms.com
* Product management for the German-language websites
* Project lead for business analysis, SEO and SEA for the European markets
* Responsible for user experience and all marketing activities in German-speaking countries
(on-site promotions, e-mail communication, brand strategy)
* Conversion rate optimization and localization tests for all European markets
* Planning and execution of usability studies
* Automated dashboards and creation of reports to identify optimization potential
* Product management for the German-language websites
* Project lead for business analysis, SEO and SEA for the European markets
* Responsible for user experience and all marketing activities in German-speaking countries
(on-site promotions, e-mail communication, brand strategy)
* Conversion rate optimization and localization tests for all European markets
* Planning and execution of usability studies
* Automated dashboards and creation of reports to identify optimization potential
01/2010
-
07/2010
Product Improvement Executive
LateRooms.com
7 months
01/2010 - 07/2010
Product Improvement Executive | LateRooms.com, Manchester (UK)
www.laterooms.com
* Account management and consulting for hotel partners to improve the product offering
* Organizing and presentation of workshops for hotel partners
* Development and implementation of a new reporting system
01/2010 - 07/2010
Product Improvement Executive | LateRooms.com, Manchester (UK)
www.laterooms.com
* Account management and consulting for hotel partners to improve the product offering
* Organizing and presentation of workshops for hotel partners
* Development and implementation of a new reporting system
01/2008
-
12/2008
Campaign Management
OnVista Media GmbH
www.onvista.de
* Analysis, evaluation and reporting of KPIs for advertisers on OnVista.de and OnMeda.de
* Analysis, evaluation and reporting of KPIs for advertisers on OnVista.de and OnMeda.de
Reisebereitschaft
Verfügbar in den Ländern
Deutschland
