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Letztes Update: 06.09.2022

Strategic Online Marketing and Ad-Technology, Project Management + Business Development Consultant

Abschluss: Applied Cultural Science (Information Technology, Communication and PR, Design and Economics)
Stunden-/Tagessatz: anzeigen
Negotiable rate based on project requirements
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (Grundkenntnisse)

Dateianlagen

210412_CV_Hildebrandt_freelancermap_E.pdf

Skills

Senior Manager with a strong international and cross-cultural background, with a proven ability to overachieve strategic development, project and account management results in competitive markets. A specialist with the ability to close the gap between business, strategy and technology and to take ownership of complex tasks. 
A thinker beyond boarders, a interim and escalation manager and an agile personality. A solid understanding of international digital business models and project management strategies through all channels and with a demonstrated talent to work independently in remote environments. Budget and revenue responsibility and leadership of + 10 employees. Results oriented in the key areas:
- Digital strategy and business development throughout all digital communication channels
- Escalation management in struggeling marketing projects and solution oriented interim management
- Strategic and technical business development – specialized in advertiser and publisher development and ad-technology
- Project Management (Agile, Hybrid, Classic) for various technical marketing technology platforms
- Implementation of multiple development plans in business development, online marketing and communication
- International management and intercultural communications
- Innovation development and product enhancements
- Fluent in German (native speaker), English, French basic

Projekthistorie

11/2020 - bis jetzt
Business Consultant Market Development and Research BurtCorp
Burt Intelligence (10-50 Mitarbeiter)
Internet und Informationstechnologie
- Market Research for Burt Intellgence
- Evaluation of Market Entry Position for the D-A-CH Region
- Business Development

05/2019 - 11/2020
Senior Projectmanager Video Ad-Technology and Marketing Technology Systems - SevenOne Media GmbH - Pro7Sat1 AG
SevenOne Media GmbH - Pro7Sat1 AG (1000-5000 Mitarbeiter)
Medien und Verlage
- Project management for the Video Core adserver, marketing business systems and responsibilities processes
- Strategic consulting and escalation management
- Coordination and steering of technical partners and solution providers
- Integration of Online Marketing systems like Adserver technology from Virtual Minds and marketing automation systems from SQL -Services and Maanto

09/2018 - 04/2019
Senior Consultant for re-organization and technology for Publisher Sales House
Purpur Media Vermarktungs GmbH (10-50 Mitarbeiter)
Medien und Verlage
* Main activities and * Re-organization of complete sales network structure and team to extend responsibilities sales capabilities and competitive technology approach
* Re-evaluation of the technology and data management stack
* Strategic advisory for owner, managing director and team around sales, partner management, technology and market strategy
* Development of sophisticated three year development plan
* Hybrid agile project management and time management set-up
* Training and team management

09/2017 - 02/2018
Strategic Business Consultant - Online Marketing and E-Commerce - FMCG and Marketing Material
Reflects GmbH (50-250 Mitarbeiter)
Marketing, PR und Design
- Re-organization of marketing, ecommerce and sales to build up extensive responsibilities and state-of-the-art commercial organization
- Strategic consulting for the board of directors in the areas online marketing, online brand management, digital communication and social
- Development of an integrated ecommerce and communication strategy
- Consulting for the areas performance marketing, SEA, data management and complex hybrid on- and offline communication models
- Negotiations with external and internal stakeholders

01/2015 - 12/2016
Business Consultant and Project Manager - Automotive and Media
Media Consulting Agency (NDA) (50-250 Mitarbeiter)
Medien und Verlage
- Strategic consulting for largest car manufacturer
- Strategic workshop for Radio Station Sales House

01/2014 - 12/2016
Business Consultant - Marketing Communication and Project Management
Block Group AG (1000-5000 Mitarbeiter)
Konsumgüter und Handel
- Consulting for online marketing, brand communication, social media and e-commerce

01/2016 - 06/2016
Business Consultant and Project Manager - Programmatic TV, ATV, CTV - Honeycomb.tv / IMD Group - now Peachvideo
Honeycomb.tv Inc.
- Development of an integrated online technology stack for Video- and TV responsibilities advertising in combination with programmatic ad-server capabilities
- Strategic consulting for the board of directors in the area ad-technology, online marketing, data management and Programmatic TV
- Strategic planning and development of the Programmatic TV audience management and data driven platforms
- Major concept of the Programmatic TV technology workflow as underlined product of Honeycomb.tv procurement platform
- Project management and business development

01/2015 - 01/2016
Senior Consultant to the CEO, PubliGroupe - Swisscom and COO Admeira
Swisscom (Suisse) AG / PubliGroupe
- Member of the advisory team for the PubliGroupe board of directors
- Consulting for the work stream "Strategy and Operation Models" for responsibilities Swisscom and Admeira Publisher network strategies
- Consulting for ad-technology, broadcaster workflows and strategy for Swisscom Group (programmatic and classic marketing, data management)
- Development of international ad-serving and video sales project
- Strategic consulting for new business and operational models for crossdevice and cross-channel marketing
- Strategic consulting for a multichannel data-management and audience targeting concept (Display, Email, TV, ATV / CTV, Video, Offline)
- Strategic-technical business development and communication
- Trend-scouting

03/2011 - 03/2013
Director Strategic Business Development International - Goldbach Group
Goldbach Management Group AG (250-500 Mitarbeiter)
Internet und Informationstechnologie
- Strategic project owner and developer for a combined platform for data based audience targeting methodologies (DMP) with integration into programmatic automated procedures via Demand- and Sell-Side platforms
- Management of internal teams and external service provider with international approach in Central and Eastern Europe
- Strategic project owner "system harmonization" for marketing automation and ad-server systems for brand- and performance online marketing
- Member of the management team, report to CEO, Vice-CEO, CSO
- Development and integration of an international development strategy for the online marketing business of the Goldbach Group in six countries
- Scouting of new business fields and new product lines with business plan f.e. CTV / ATV, Video, Programmatic Media, data management and broadcaster workflows
- Successful business development in the areas: audience targeting, real time bidding (Trading Desk, DSP, SSP, DMP), social media, video- and mobile and inventory allocations for the D-A-CH and CEE markets

04/2001 - 04/2010
Senior Business Consultant and Project Manager - Norwegian Seafood Export Council
Norwegian Consulate General - Norwegian Seafood Export Council (500-1000 Mitarbeiter)
Öffentlicher Dienst
- Report to Norwegian Counselor, Ambassador and Managing Director NSEC
- Responsibility for the launch of the web portals for the D-A-CH, F, Be-Ne-Lux regions including CMS roll-out, online marketing and social media
- Responsible for the brand and marketing framework for all digital channels
- Multi project management and -planning with a project runtime for +6 years
- Evaluation and pitch lead for external project teams and agencies
- Development of the website, portal structure, multi-channel functionalities and online marketing (Display, Email, SEA, CMS, Newsletter, Social Media)
- Effect: massive increase of user and client numbers on various portals

03/2008 - 12/2009
Director Key Account Management International
Wunderloop media services / Audience Science
Member of the Strategic Management Team, report to CEO, CSO
* Main activities and * Development of different sales and brand marketing strategies for responsibilities customers especially for long tail and FMCG goods
* Extensive account management to achieve better usage and sales numbers for wunderloop products
* Sales increase and creation of cross-sales potentials to overachieve internal sales targets
* In-depth understanding of complex targeting models and audience allocation for publishers, e-commerce partners and agencies
* Analysis of customer company structures and identification of decision makers to apply sales, marketing, financial and technical support
* Obtain an in-depth understanding of customer requirements and collaboration with product management and market research
* Customers: Deutsche Telekom AG, Bertelsmann Group, Goldbach Media, Burda, AOL, Lycos, Tamedia, Smartclip, Carat Xenion, Aegis

04/2005 - 07/2007
Technical Account Manager Strategic Clients D-A-CH Google /DoubleClick
DoubleClick (part of Google Inc.)
- Driving product and feature usage, monitoring interaction with other responsibilities DoubleClick service groups and developing an understanding of the clients businesses and unique use of DoubleClick products.
- Engage and transition discussions or activities regarding new revenue opportunities to account managers - drove upsell by 30%
- Development of new products and projects together with clients (Adlink 360 audience-targeting network, beta-test program for publishers, etc)
- Understand and positively influence the health of DoubleClick´s top tier client relationship with direct line into DCLK´s top management
- Active account management and facilitating of communication channels
- Strategic advisory and technical project management for usage of new and existing DoubleClick products and consulting services
- Manage and exceed customer expectations in terms of service level and communications

06/2000 - 04/2005
International Sales and Key Account Manager, Project Manager
Salon Digital Media GmbH + CGT Werbeagentur GmbH (50-250 Mitarbeiter)
Marketing, PR und Design
* Name and address Salon Digital Media GmbH + CGT Werbeagentur GmbH, Hamburg
* Type of business or sector Internet and Multimedia
* Occupation or position held International Sales and Key Account Manager, Project Manager (Freelancer)
* Main activities and * Sales, account and budget responsibility for governmental, industrial, small responsibilities and mid-sized companies in the German, Norwegian and French Market with upsell and new business
* Development of high compelling brand marketing and communication models
* Consulting, conception, project and product management for large international internet portals and account management on CXO level
* Consulting and conception of online marketing activities (social media, search engine optimization, affiliate and partner programs, multimedia
entertainment formats, ad-games, media planning)
* Project leader of internet and website projects with teams of different companies (internet, software, advertising, public relations)
* Consulting for mergers and acquisitions in the internet area (250k€+)
* Secured growth by 40% per year in sales and project

04/1999 - 06/2000
Ecommerce Consultant and Sales Representative - d.d.synergy Unternehmensberatungen AG
d.d.synergy Unternehmensberatungen AG
- Sales account manager for Intershop e-commerce software
- Sales consultant for large and midsize companies for internet and IT-systems, online marketing and online payment, EAI, CMS, CRM and Social Media Systems

Zeitliche und räumliche Verfügbarkeit

- Travel Time up to 80%
- Remote Work
- International Availability

Sonstige Angaben

References from my customer base and additional projects will be delivered on request.
I will be more than happy to share additional information like my Technical CV and other certificates (Certified Scrum Master, eg.)
Looking forward to speak to you soon.

Best,

Christian

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