Robert Daniel verfügbar

Robert Daniel

Managing Director Consulting, Head of Strategy, Customer Journey Expert, Digital Transformer

verfügbar
Profilbild von Robert Daniel Managing Director Consulting, Head of Strategy, Customer Journey Expert, Digital Transformer aus Hamburg
  • 20457 Hamburg Freelancer in
  • Abschluss: Vienna University of Business and Economics
  • Stunden-/Tagessatz:
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | japanisch (Grundkenntnisse) | spanisch (Grundkenntnisse)
  • Letztes Update: 25.10.2019
SCHLAGWORTE
PROFILBILD
Profilbild von Robert Daniel Managing Director Consulting, Head of Strategy, Customer Journey Expert, Digital Transformer aus Hamburg
DATEIANLAGEN
CV Robert Daniel Lebenslauf

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SKILLS
Managing Director at the forefront of digital.
Chief Strategist and Consultant.
Avatar of seamless customer experience.

In a nutshell – I take ultimate responsibility for all marketing activity to include strategy and planning, marketing communications, digital marketing, and business intelligence. My spectrum of industry expertise covers

Consumer Goods | Leica, Philips, Panasonic, LG, IBM, VARTA, Yamaha Music, Leica, Swatch, Converse, Stihl, Gore, Miele, B/S/H, Aral, Agip

Automotive | Maserati, Mercedes, Volkswagen, SEAT, Honda, Ford 

CPG | various brands The Coca Cola Company, P&G, GSK,Unilever, Mondelez, Barilla, Bitburger, BAT, Imperial Tobacco, Beiersdorf, CP, Merck, Sanofi, Jägermeister, Diageo

Services | Vodafone, DPD, Deutsche Bahn, Burger King, McCafe, Sky, Visit Scotland, Commerzbank, VISA, Emirates, opodo, Warner, Payback, Scout24
Trade | Ahold, REWE, EDEKA, LIDL, Karstadt, OBI

Industry | Böhler Edelstahl, Doppelmayer, OMV, Contitech

Other | IAEA, Werder Bremen, VfL Wolfsburg, Caritas
PROJEKTHISTORIE
  • 06/2019 - bis jetzt

    • MoneyCoach UG
    • 10-50 Mitarbeiter
    • Internet und Informationstechnologie
  • Co-Founder and COO
  • MoneyCoach is a SaaS-enabled, machine-learning Financial Empowerment Solution.
    The startup is currently raising Series A capital.
    My role is to improve oprerations and find investors.

  • 04/2017 - 04/2019

    • Geometry Intelligence
    • 10-50 Mitarbeiter
    • Marketing, PR und Design
  • Managing Director
  • Intelligence is the strategic consultancy arm of Geometry Group.

    With my expert team I decode behaviour and analyse data to drive brand growth. By understanding and accelerating the purchase decision journey I help shape behaviour and inform business strategies.

    Blending behavioural economics, technology and consultancy, I identifiy behavioural segments and drivers that deliver sustainable growth and efficiencies. Using Geometry's unique proprietary methodology I detect high potential conversion moments while optimizing marketing spend.

    I consult regional and global clients in multiple industries, including FMCG (Beiersdorf, Goodmills, Coca-Cola), Automotive (Maserati, Ford), Telecom (Vodafone), and Retail (EDEKA, REWE, LIDL).

    geometryintelligence.com


  • 06/2012 - 04/2019

    • Geometry Group Germany
    • 250-500 Mitarbeiter
    • Marketing, PR und Design
  • Head of Planning
  • Geometry Group Deutschland operates business verticals across Activation, Branding & Design, Intelligence and Digital.

    I functionally lead strategic planning across the Geometry Group, heading up multiple teams that develop marketing, brand, communication, digital and activation strategies. These strategies are channel-agnostic, integrating traditional off-line with digital / social / e-commerce aspects for seamless experiences along omni-channel journeys.

    Clients range across industries and geographies from FMCG (British American Tobacco, Colgate-Palmolive, Jägermeister, Nivea) to Pharma (Merck, Sanofi, GSK) – CPG (VARTA, Gore, Puma, Miele) – Services (Immoscout24, Visa, Payback) – Travel (opodo, Emirates, VisitScotland) – Financial (BlackRock, iShares) to Automotive (Volkswagen, SEAT).

    geometry.com/de


  • 06/2011 - 05/2012

    • Integer Germany
    • Marketing, PR und Design
  • Director Insight and Strategy
  • Integer is a global agency network inside Omniciom specializing on shopper marketing.

    I lead strategy and insight to guide selling strategies for mostly FMCG clients like Coca-Cola, GSK and Procter&Gamble. Applying Integer shopper tools as well as TBWA methodology, I developed strategies and insight reports for industry clients and retailers.

    With a special retail focus I assessed retailers' motivations and unique preferences to inform national and regional strategies for German trade as well as European players like Ahold Europe.

    germany.integer.com


  • 05/2008 - 05/2011

    • deepblue networks
    • 250-500 Mitarbeiter
    • Marketing, PR und Design
  • Director Strategy
  • Function Head Strategy for advertising and digital

ZEITLICHE UND RÄUMLICHE VERFÜGBARKEIT
Unbeschränkt - unlimited
SONSTIGE ANGABEN
Wenn Ihr Unternehmen mit Digitalisierung und Digitaler Transformation kämpft – ich kann helfen.
Wenn Sie die Customer Journey Ihrer Kunden verstehen und positiv verändert wollen – ich bin der Experte dafür.
Wenn Conversion, Omni-Channel, Seamless Customer Experience wie Japanisch für Sie klingt – ich kann übersetzen.
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