Product-Management
- Evaluierung des ROI auf Basis verschiedener Featuresets
- Alignment der HW zu SW UX und Betreuung der HW/SW-Integration
- Erstellen der Business Cases zur HW Entwicklung
- Untersuchung der Kundenstämme und definieren der Personas
- Kreierung von Brand-onboarding-, Upsell- und Cross-Sell-Strategien
- Untersuchung von HW-Subscription-Modellen
- Leiten des internen Teams aus Entwicklern und Designern
- Steuerung und Abstimmung mit dem externen Entwicklungsteam des ODM-Partners
- Controlling und Verwaltung des Development Budgets
Markteinführung / Produkte :
https://www.native-instruments.com/de/products/traktor/dj-controllers/traktor-kontrol-s3/
https://www.native-instruments.com/de/products/traktor/dj-controllers/traktor-kontrol-s2/
Native Instruments Maschine JAM
End-Of-Life:
Native Instruments Maschine MK2 & MK2 mikro
Native Instruments Traktor Kontrol S5
Native Instruments Trakor Kontrol S4MK2 & S2MK2
ENGLISH
Product-Management
- evaluation of different ROI based of potential featuresets
- establishment of alignment between HW and SW UX and support of HW/SW-Integration
- creation of business cases for various hardware developments
- analysis of customer segments and definition of key personas
- creation of brand-onboarding, up-sell and cross-selling strategies
- analysis and creation of hardware subscription concepts and models
- leading the internal teams of developers and designers
- coordination and synchronisation of the external development team of ODM partner
- controlling, management and reporting of product development budgets
Products released to market:
https://www.native-instruments.com/de/products/traktor/dj-controllers/traktor-kontrol-s3/
https://www.native-instruments.com/de/products/traktor/dj-controllers/traktor-kontrol-s2/
Native Instruments Maschine JAM
End-Of-Life:
Native Instruments Maschine MK2 & MK2 mikro
Native Instruments Traktor Kontrol S5
Native Instruments Trakor Kontrol S4MK2 & S2MK2