Online Marketing Consultant

* Conception of performance- and brand-oriented online marketing campaigns through
various channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT and
mobile campaigns, ...) and a wide variety of other marketing opportunities
* Management, setup, controlling and on-going optimization of international online
marketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSG
Group)
* Responsibility of handling seven-figure online media budgets
* Media buying via RTA and publisher/partner networks
* Development of tracking concepts to measure the success of marketing campaigns as
well as support clients during the implementation phase of tracking approach
* Analysis of campaign results and preparation of comprehensive customer reports and
presentations
* Explanations and discussions of campaign results directly with customers
* Building successful, sustainable and yield-rich relationships with customers through a
top-performance of campaigns
* Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding)
* Building and strengthening of strategic partnerships with global digital partners
* Taking over responsibility in various sales pitches regarding digital offers (conception,
calculation and presentation)

* Conception and realization of all performance campaigns on Facebook, Twitter and
* Instagram Building a dedicated digital teamand professional management of these marketing team

members
* Primary responsibility for planning, managing and reporting the annual digital budget in
Germany and Austria
* Primary responsibility for the entire affiliate section (planning and realization of affiliate
campaigns)
* Participation in and management of workshops for internal and external clients
* Development of new (creative) ad formats for the social advertisement
* Strategic development of digital channels of communication focusing traffic and conversions
* Identification and acquisition of potential partners
* Coordination of agencies (SEA and advertising) and external partners
* Development of management reports and performance analysis by using specific analysis
tools (Google Analytics and SimilarWeb)
* Acquisition of influencers and management of influencer campaigns
* Target-group oriented development of new growth strategies using digital marketing
concepts
* Development of KPIs to measure performance
* Management of Social Media posts

* Developing retention strategies for the customers
* Partner alongside key cross-functional teams to lead post-sales implementation and
project management activity
* Developing and executing customer success plans and tracking/reporting on key metrics
for customer adoption and success
* Identifying upsell and grow opportunities and collaboration with sales teams to ensure
growth attainment
* Developing a trusted advisor relationship with customers and developing them into
* reference customers
Ensuring high satisfaction by surveying customers and making adjustments to increase
customer satisfaction based on their feedback
* Coordination of internal resources that interact with each customer
* Driving renewals to a successful completion in close collaboration with Sales, Project
Management and the customer's stakeholders