Beschreibung
My client a financial organisation based in Germany is currently looking for a Web & Digital Marketing Manager to join a project.
The role of Web & Digital Marketing Manager will involve the following tasks:
Site Development: responsible for site structure planning, designing functionality, developing site navigation, coordinating with writers and graphic designers to implement site content, coordinating with IT for Back End development
Site Maintenance: responsible for upgrading site by updating graphics, recommending content updates, monitoring analytics, performance and results, evaluating improvement options, maintaining links, identifying problems uncovered by testing or customer feedback and correcting those problems, evaluating code to ensure that it is valid, properly structured and compatible with browsers, devices or operating systems.
Work closely within the marketing team and division leaders to support the strategy, design, development and implementation of online initiatives as a means to drive activity and further the organization's goals and objectives.
Manager will prioritize multiple, simultaneous projects from start to finish and work in team settings within marketing and in conjunction with IT under tight deadlines.
Work with marketing team head to develop and implement digital marketing strategies for the organization.
Required Experience:
5+ years experience or demonstrated ability to create/execute web initiatives and strategies.
Experience with developing web project scopes and timelines by formulating objectives, planning project timelines and leading the exploration, evaluation and design of visual/technical solutions.
Experience with site development/maintenance and understanding of creating and evaluating code to ensure that it is valid.
Understanding of web design standards and best practices to provide graphics support for digital marketing projects that work seamlessly with existing broader marketing strategies.
Ability to identify emerging trends in web and digital media, develop strategies and effectively implement approved strategies.
Ability to prepare analytics reports using tools such as Google Analytics and provide recommendations for changes/enhancements to improve site SEO and support marketing strategies.
Experience with developing and digital content for conferences.
Solid knowledge of HTML and CSS (HTML5 and CSS3 a plus)
Solid knowledge of CoreMedia (CMS) platform critical
Experience developing interactive web (responsive design) and mobile sites with complete input
error checking
Experience with page optimization for optimal response times and complete input error checking
Solid knowledge of SEO/web analytics and able to create tracking reports (monthly, weekly and daily basis)
Should have a technical background and be comfortable working directly with IT team to resolve issues.
Language Requirements
English(fluent)