Beschreibung
For our client in the field of lifestylewe are looking for a Product Marketing Manager in permanent position (m/f)In this position you will develop and execute strategy and tools on how the different products are marketed, focusing on the products USP, features and benefits
Your Responsibilities:
- Develop and implement product go-to-market plans, working with all departments to execute
- Develop the core positioning, messaging and segmentation for our products
- Ensure that a detailed product description collateral as well as a short, brief oriented product info material are made available for all our products
- Develop sales support tools including launch collateral and training material
- Responsible for customer facing system documentation and data sheets
- Develop highly tailored content for presentations, demonstrations, datasheets, white papers, customer and savings case studies that highlight the value proposition of each product
- Deliver effective presentations and product demonstrations as needed to support analyst, partner, and prospective customer meetings
- Act as "technical" content generator for marketing communication to create the marketing story around each product
- Develop and execute strategies to interact with end consumer via social media channels, provide web-based expert content as free source of information
- Monitor competitors for activity as well as positioning strategy
- Act as a leader and facilitator within the company
- Coordinate between Sales, Marketing, R&D and Controlling and if needed further areas of the organisation
Your Profile:
- Studies of Business Administration
- Relevant work experience as Product Marketing Manager in an international environment
- Minimum 3-5 years overall work experience
- Proven track record of successful product marketing management campaigns and innovations
- Strong technical know-how and affinity
- Good MS office knowledge (especially ppt must be strong), social media channels and in writing / editing
- First Leadership experience would be a plus
- Excellent English skills
- Excellent communication skills, both internally as moderator between the different stakeholders as well as externally towards end customers
- Proven ability to influence cross-functional teams without formal authority
- Affinity for Lifestyle and Design
- Powers of Fascination
- Good networker
Unser Kunde sucht vorwiegend eine langfristige Unterstützung in Festanstellung oder im Rahmen einer ANÜ. Wir freuen uns über Ihre Kontaktaufnahme unter Angabe Ihrer Gehaltsvorstellung und Verfügbarkeitsdatum, sowie der Zusendung Ihres aktuellen CV. Reference :J094107 Duration :Permanent Location : Bayreuth Languages : German/ English GFT Resource Management GmbH Stavniychuk, Tetyana T : F :