Support as Relationship Marketing Specialist (m/f) - Handel/Konsum ( S 3S-70601)

Berlin / London  ‐ Vor Ort
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Schlagworte

Beschreibung

Task:
Responsible for the creation of a wide portfolio of onsite, email and social campaigns including vertical, retail & seasonal events (e.g. Christmas, iPad 3 launch), Mobile app promotions, Flash Sales, Instant Sale:
- Brief and manage agencies to develop creatives based on consumer insight and fitting with brand guidelines
- Conduct consumer research where applicable to validate creatives and claims
- Continuous monitoring and analysis of campaigns and development of optimization strategies to improve campaign efficiency
- Plan campaign weighting with business teams to optimise visibility and with central Relationship Marketing for technical support
- Lead some cross country initiatives in collaboration with other country (where appropriate)

- Collaborate with in country Marketplaces team to understand business strategy and translate this into RM Marketing activity.
- Through collaboration with Strategic Marketing & Brand Team in Zurich, ensure that all campaigns are on brand and meet communication objectives.
- Work with in country ES and Promotions teams to develop campaigns to scale sellers and Deals programmes aligning inventory sourcing with marketing levers
- Exchange technical and business insights with Zurich based RM Operations team to aid improvement of infrastructure and dynamic banners.
- Identify industry best practice within onsite and email Marketing and benchmark own initiatives against competition.
- Part of a wider team and will be encouraged and expected to contribute to broader discussions about Online Marketing.

Requirements (Must have):
- Experience in online marketing, proven by previous role at e-commerce player or online marketing agency
- Strong attention to detail
- Strong analytical skills
- Independent and creative problem solver, who is passionate about enhancing the user experience
- Strong in cooperation and coordinating multiple stakeholders within a large set of different projects
- Ability to work both independently and in a team-oriented, collaborative environment is essential
- Flexible during times of change
- Strong written and oral communication skills.
- Strong interpersonal skills

Beginn: asap
Dauer: 6 Monate ++
Branche: Handel/Konsum
Start
04.2013
Dauer
6 Monate
Von
Allgeier Experts Consulting GmbH
Eingestellt
08.04.2013
Ansprechpartner:
Nicole Schütze
Projekt-ID:
517686
Vertragsart
Freiberuflich
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