Beschreibung
Our client is looking for a CRM Consultant.Project description:
- Responsible for increasing satisfaction levels of the users
- Main focus on identifying levers to boost and ensure ARPU by means of upselling, cross-selling, prevention and retention, etc.
- To do this, you will work with the Business Intelligence department to determine the next best activity for each segment/customer to maximize customer value development and manage implementation of the defined measures
Tasks:
- Based on a systematic analysis of current market and customer research, KPIs and key process figures, you will help to devise targeted measures that can be used to achieve the company’s aims
- Actions plans will be analyzed in terms of business impact and then their implementation coordinated with the Product Management or using your own resources
- In terms of success monitoring, the effects of the measures and action plans will be made transparent with the aim of identifying levers and optimizing processes even further
- Identification of relevant levers and KPIs to steer the business; Create the required reporting requirements to implement them within Business Intelligence, and regularly analyze business development
- You will conduct root cause analysis of KPI developments as well as target deviations, define measures to be taken and tracking their progress
Skills:
- A degree in economics with a focus on marketing, controlling or other comparable form of training
- Enthusiastic about figures with analytical skill coupled with a target-oriented and pragmatic approach
- Excellent Excel skills
- At least 4 years of experience in marketing, CRM or segment management at a service provider (telecommunications company, bank, insurance company, Internet service provider, etc.)
- Data mining experience with a view to creating methods, interpreting data, and carrying out controlling work as a client
- Experience in designing and executing CRM strategies
- Experience in designing concepts
- Experience in project management
- Highly dedicated and motivated, excellent business acumen, and able to work independently
Nice-to-have:
- SPSS or knowledge of other analysis tools
- Omniture (Online tracking tool)
We are looking forward to receiving your CV as a Word document. Reference :J089338 Duration :3 MONATE + OPTION Location : HAMBURG Languages : DEUTSCH, ENGLISCH GFT Resource Management GmbH LIEPE, SVENJA T : F :