Beschreibung
Marketing Automation Manager - German Speaking
My client, a global consulting organisation, are looking for an experienced Marketing Automation Manager to join for an initial 6 month contract working fully remotely.
The main responsibilities of the role are as follows:
- Identify opportunities and drive Marketing Innovation across the client's platforms and marketing campaigns
- Develop and implement inhouse Marketing Automation Strategy
- Implementation of Always on Marketing Performance Campaigns (SEA, Programmatic, Social etc.)
- Audience segmentation in CDP (Tealium Audience Stream)
- Creation and implementation of personalized content (Banner, Landing pages, A/B Tests etc.)
- Development and implementation of Propensity Modeling and Data Activation Strategy
- Marketing Automation Infrastructure maintenance and development
- Data analysis and visualization
Required Experience:
- Minimum 3 years of experience as Marketing Automation Manager or Digital Marketing Manager
- Good understanding of the Swiss media landscape
- Project management/stakeholder management
- Results oriented
- Good analysis and data visualization skills
- Agile and project management experience
Technical Skills
- Proficient in Tealium UDH (Tealium Audience Stream and Tealium iQ) and Google Marketing Platform
- Proficient in Tableau
- Proficient in German and English
Desirable:
- Knowledge of insurance industry is a plus
- Sitecore CMS and Microsoft Dynamics CRM knowledge is an advantage
- HTML or Python knowledge is an advantage
Empiric is one of the fastest-growing technology and transformation recruitment agency's specialising in data, digital, cloud and security. We supply technology and change recruitment services to businesses looking for both contract and permanent professionals. We are committed to delivering more female candidates and those from minority backgrounds and be instrumental in changing the gender and diversity imbalance within the tech sector.