Beschreibung
Aktuell suche ich für ein pharmazeutisches Unternehmen bei Düsseldorf einen Digital Project Manager (m/w/d):Your tasks:
Digital Marketing
- To be responsible for delivering the company's B2B and B2C digital / online marketing strategy, planning and budget to drive the business forwards through new marketing channels.
- To be responsible for managing online branding, communications and campaigns through the company website, eCRM and building the online community
- To work with the Marketing Manager and Product Managers to plan and implement all online marketing campaigns including digital campaign collateral
- To be responsible for identifying and prioritising digital marketing objectives
- To manage the use of digital media to support the company's product strategy
- To be responsible for managing the online marketing budget
- To develop and maintain strong relationships with colleagues and third party providers.
Marketing strategy, plans and communication:
- Determine strategies, tactics and measures to delight customers in order to achieve leadership target
- Create a digital communication strategy in-line with overall German plans.
Operational marketing & Marketing activation plan
- Manage external agencies, primarily for German plans.
- Establish success criteria of all activity and measure against specific KPI's with the help of online analytics, according to business objectives
- Execution of professional marketing plans within agreed priorities
Budget management:
- Negotiate & monitor budget allocated for marketing plan execution.
Market Intelligence
- Build in-depth understanding of the needs of customers through focus groups, panels and other research initiatives.
People management and interactions
- Influence key stakeholders Supply Chain, Customer Services, Professional Affairs, KA, TVCI & other counterparts in the Franchise team (MRD, Digital, other segment owners)
Your skills:
- Project Management and coordination in the Digital Area / Website Management
- Developing a Structured Process Framework for external Medical Content Creation, Consolidation cross-department and Publishing on the company's HCP Web-Portal.
- Coordination of HCP Need Analysis, Content Creation (i.e. Medical Content Writing), SEO Optimization and Webmastering
- External Agency Steering, Stakeholder Management
Details:
- 40 hours per week
- Start: 01.10.2019
- End: 31.12.2019
- Location: around Düsseldorf
Dieses Projekt ist interessant für Sie und Sie erfüllen die wesentlichen Voraussetzungen? Dann senden Sie Ihren Lebenslauf direkt über den Link auf der Webseite z.H. Herr Kevin Hohl oder direkt an
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