Beschreibung
Dear all,for our client in Tübingen area we are seeking an E-commerce Search Analyst (m/f/d).
Tasks:
• Driving additional sales from existing programs
• Creating new search campaigns and partnerships
• Assisting the director
• Providing recommendations for future enhancements that will drive conversion, customer satisfaction, and sales
• Responsible for overseeinging paid search campaigns and relationship with search engine providers
• Buy and place search advertising with an emphasis on both branded and non-branded keywords, on a daily basis, as well as analyzing the results of these efforts
• Develop and implement paid search tests of keywords, copy, and landing pages to increase ROI
• Support the generation new paid search campaigns and ad groups and aid in the creation of new paid search marketing initiatives
• Analyze multiple data sources, aggregate findings, and create reports to communicate the effectiveness of SEM campaigns versus forecast on a daily, weekly, monthly, and quarterly basis to various levels of management and staff
• Help manage overall SEO strategy and be point of expertise for optimizing SEO within all departments of Ecommerce
• Build relevant content and Meta data into the website to improve search engine optimization and communicate changes in the SEO landscape to management and recommend a course of action
• Special projects to support other departments within Ecommerce as well as other business units needing online expertise
• Effectively collaborate with e-commerce and marketing teams to drive the best business results
Skills:
• Fluent in English and German
• Bachelor’s degree in marketing, communications, e-commerce, statistics, economics, or a related field.
• 2+ years of experience in search analytics.
• Experience with web analytics (Site Catalyst & Google Analytics a plus).
• Experience with PPC platforms (Google Adwords & Bing Ads).
This project has a remote share of 100%!
Start: asap
Duration: 12 MM++
Location of the client: Tübingen area
Project: #4063
Are you currently interested and available?
Then please feel free to contact us anytime.
Florian Thome
Recruiting Manager
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