Beschreibung
What’s it like working for one of the most vibrant brands in Germany?My client is a big name in the music industry and they pride themselves on being brighter, bolder, smarter and faster than their competition.
The Digital Team is full of passionate creatives with a flair for innovative disruption. they are looking for an ambitious mind to drive their digital transformation forward.
Job Purpose
Enlightening the business by providing a considered, data-driven, customer-centric point of view that uncovers digital opportunities for & risks to growth in the short & long term.
Principle Responsibilities
- Accurate, complete and efficient data & reporting – supported by water-tight Adobe Analytics implementation and tagging,
- Inquisitive, robust, hypotheses-driven analysis of multiple sources of data, with a focus on detailed journey flows and continuance to identity opportunities to improve the digital experience
- Incisive understanding of commercial implications and consumer context, and Influence to drive action through clearly communicated recommendations.
- Support Analytics Lead in ensuring all pages and relevant components are correctly tagged, specified into projects and aligned to best practice standards, maintaining the integrity of key data metrics and segments.
- Partnering with Digital Product Managers, Journey Managers and extended Digital team to support transformation of cable acquisition digital journeys and therefore performance in revenue generation by ensuring optimization plans are both strategic and insight-driven.
- Coordinating analytics findings with research insight to make holistic and strategic insight recommendations to drive improved online journeys.
- Collaborating with stakeholders in Online Sales, Marketing and Commercial to meet their insight needs and to ensure relevant digital insight is understood and actioned across the business.
- Contribute to regular insight 'spotlight' updates, which summarize the latest insight and recommendations for senior leadership.
Required Key Skills (functional / Technical)
- Ability to take data and turn it into insight - and recommendations for action
- Intimately familiar with a broad range of analytical approaches in their specialist area and the application in a business context
- Ability to communicate persuasively and influence stakeholders effectively.
- Strong attention to detail and commitment to accuracy in a high pressure, sometimes regulated, environment.
- Relationship-building skills - and ability to gain influence with key stakeholders in order to drive data-driven decisions.
- Innovative thinking - ability to think around an issue and solve problems.
- Required Qualifications/experience
- Degree in a numerical subject preferred
- Experienced in use of the Adobe Marketing Cloud, especially Adobe Analytics (formerly Omniture).
- Experience of tag management systems, especially Tealium, is beneficial
- Proficient in Excel
- Experience in a similar role, with a track record delivering actionable insight