Beschreibung
Essential Skills / requirements:· Salesforce Marketing Cloud Consultant should have proven track
record working with marketing automation tools i.e marketo, adobe etc with at least 6 years’ experience with Salesforce Marketing Cloud (ExactTarget)
· Salesforce Certified Marketing Cloud Consultant is a must. You
will hold the Certified to Salesforce Administrator (ADM201) as a minimum
and evidence of progressing for further certification or Trailhead Superbadges.
· Lead consultative engagements with clients on the technical and
business challenges for existing implementation and provide recommendations including scope and definition.
· Experience in configuring Marketing Cloud Connector with
Salesforce Service or Sales Cloud, execution of advance
configuration/development activities in addition to conducting end to end
solution testing and validation.
· You’ll have keen eye for detail and can quickly produce high
quality presentations and design documents. Create, Manage and present an actionable Blueprint that aligns a client’s business needs to that of the SFMC solution.
· Identify project issues/risks and present alternatives to
alleviate or resolve. Therefore, suitable candidates are expected to have required skills, experience and attributes
· Practical experience on large global deployments is essential
for this role with good level of experience working on large complex end
user or client projects implementing Marketing Cloud from beginning to the end
· Facilitate client sessions developing
customer journeys (B2B / B2C)
Strong oral and written communication
skills (MS Visio, MS PowerPoint)
· Should have
hands-on experience in Salesforce Marketing Cloud; including implementing,
operating, testing and understanding best practices utilizing the following
components:
o Journey Builder
o Audience Builder
o Contact Builder
o Content Builder
o Mobile Studio
o SocialStudio
o Email Studio
o Advertising Studio
o Web Studio
o Personalization Builder
o Analytics Builder
o Salesforce Marketing Cloud Connector
o Salesforce Marketing Cloud Reporting
o Lightning Connect experience
o AMPScript experience
o Experience of customer segmentation
o Expertise in writing SQL statements for data extraction
o Expertise in HTML, XML and Javascript
o Experience working with API’s – Preferably SOAP and REST based APIs
o Understanding of the Salesforce Marketing Cloud component licensing model is a plus
o Salesforce Community Cloud experience is a plus
o Experience with Salesforce Lightning is a plus
o Strong knowledge of CDN, B2B and B2C marketing including IP address warming.
o Experience with setting up preference centers
o An understanding of the data architecture/Schemas’
o Experience of agile project delivery and working as part of a team of highly skilled Salesforce team of functional
and technical developers