Beschreibung
Aufgabe:* Lead Pan-European digital platforms user expericene, content and business functionalities development and evolution, including
* corporate and dealer website design, customer journey, functionalities/tools and content
* targeting, lead management and platform personalization
* research, tracking/analytics, user interface & user experience analysis, customer journey surveys, big data and KPI measutrement and visualization
* search engine optimization
* oversee & steer development/relaunch and roll out of automotive marketing/business, CRM, sales and after-sales functionalities
* lead ongoing user experience, functional platform evolution (requirements gathering, central development and market roll outs, agile development)
* ensure structural & processual front-end performance/usability, quality assurance and legal compliance
* enhance customer experience on the platform
* manage and control budget and central service providers
* support, consult & govern EU markets on functional requirements, projects and platform front-end improvements
* steer, coordinate and support multiple company stakeholders (management, marketing, sales, aftersales, HR, IR, markets) on projects and requirements
* introduce and govern functional and process improvements and set up frontend guidelines with service providers, markets and internatl stakeholders
* ensure brand & CI alignment, creative excellence, usability and conversion
* develop, coordinate, share and implement best practices
* core contributor to our clients' Pan-european digital channels, platforms and digital business innovation
Anforderung:
* experience in mnagement and development of large internet systems and related functionalities as well as in project management
* experience in agile project management & development methods
* experience with Adobe Experience Manager, Analytics and Target or comparable large content management systems and suites
* experience in working in an international environment and with multiple interfaces (company departments & management, subsidiaries, internal and external service providers)
* excellent project management and coordination skills
* ability to assess and define business requirements and transfer them into technical, functional and structural solutions
* excellent verbal and written English communication skills
* flexibility and ability to adapt in a multicultural/multi-stakeholder and quickly developing environment
Beginn: 01.11.2018
Dauer: 31.12.2018
Branche: Automotive