Beschreibung
Harvey Nash GmbH supports many of Germany's leading organisations to source, recruit and manage the highly skilled IT and engineering talent they need to succeed in an increasingly technology-driven world.
We offer some of the most interesting and challenging roles where you get to work with the latest IT Technologies with some of the biggest clients in Germany.
For our client in Frankfurt we are looking for a Marketing Manager on a freelance basis (f/m)
Start date: ASAP
Contract duration: 2 years
Location: Frankfurt
Tasks:
- Product and Loyalty Marketing
- Development, preparation, coordination of Product Marketing activities in partnership with the product team
- Support the launch, roll out and further development of a consumer loyalty programme, working closely with the consumer loyalty team
- Support the integration of merchant partners into the loyalty programme and support development of merchant promotions to drive enrollment and usage. Represent marketing in merchant negotiations where necessary
- Optimise the user journey and functionality of the platform, implement programme measurement tools and manage the delivery of measurement KPI dashboard
- Support the development and implementation of a CRM programme to drive activation and usage of the programme
- Management of several agencies, including briefing, development of scopes, and day to day management of activities
- Management of large and complex budgets
Skills:
- 5 years' experience in a marketing/communications function within the B2B/B2B2C sector
- 3-5 years' experience in finance respectively credit card industry
- 5 years' experience in product marketing and loyalty products (must) of complex/explanation requiring products (can)
- 5 years' experience in project management (must) ideally multi-project-management
- 5 years' experience in brand management (must)
- experience with handling of divergent (stakeholder) objectives and moving targets (must)
- experience in loyalty programmes and in e-payment, E-commerce industries would be ideal
- 5 years' sales experience would be beneficial
Languages:
Fluent German and English are required
If you are interested in this vacancy, we would be pleased to receive your updated (English) CV, availability
Please feel free to contact me if you have any questions. and your hourly rate with everything included.
Reference number: 334818