Interim Product Marketing Manager (m/w)

Beschreibung

• Plan, design and establish A-t-l and B-t-l marketing activities in Germany
• Sales and budget planning
• Conceptual / Strategic input in product development
• Assortment Management
• Recommend pricing strategy
• Developing all specific country support to present and implement brand launches
• Brand and competitor development in the market
• Initiating market research briefs
• Digital marketing development
• Documentation in English
• Personnel Management

• University degree in Business Administration / Business Sales or comparable commercial education and at least 5 years working experience
• Is graduated at University in business economy with focus on Marketing
• Has gained at least 5 years' experience in product management working for a flourishing international company in the branded FMCG sector
• Ideally hair care category experience
• Excellent understanding of Atl as well as Btl marketing
• Has a good feeling for premium beauty business and possesses strong strategic agility
• Must show initiative, is enthusiastic and has strong drive for results
• Has strong communication and good interpersonal skills
• Is highly analytic but also possesses good creative skills
• Must speak and write English business fluently, German languae (oral and written) is a must
• Familiar with Microsoft Office, scanner and panel data