Beschreibung
Eloqua to Salesforce IntegrationConsult and facilitate best practice decision-making processes for the ultimate global integration design between Eloqua and Salesforce for defined client project. Establish best practice business logic for lead and contact data updates. Configure integration between campaign and custom objects once designed.
Configuration Elements include
Execute One-Click Integration
Disable Internal/ External queues and Auto Synchs
Clone SFDC Fields in Eloqua, Configure Auto Synchs (inbound API call field mapping and filter criteria)
Configure Outbound External API Calls (field mapping)
Create SFDC Custom Weblinks
Configure Data Priority
Configure the appropriate automated program (CRM Update program)
Enable SFDC Integration programs (CRM Update, Contact Link to Company, Email Opt Out).
Enable SFDC Activity Writing
Enable Auto Synchs and Internal/External queues.
Customisations
Synch Eloqua Activity History with Salesforce Custom Object “Marketing Activities”
Enable solution to synch Salesforce campaign members back to Eloqua campaigns. Solution will be predefined, you will be responsible for implementation.
Data Migration
Standardize, append and map large data volumes. Formulate global data migration plan along with Stakeholders and rollout according to test and release cycles.
Definition and implementation of a global lead scoring model
Define and implement process for marketing to sales handoff (MQL – SAL). Create an ongoing, bi-directional seamless and automated process for lead qualification in SFDC and recycling of leads back to Eloqua for defined client project.