Beschreibung
Our Customers Marketing Team is looking for a self-motivated and highly organized Engagement Manager - Digital Event Experience. This role will develop and promote a new online platform to host and execute digital events that will be attended by Cisco customers and prospects. The ideal candidate will have an excellent understanding and experience in conceptualizing, creating, managing and promoting digital events like ie live webinars, recorded webinars and/or podcasts for a new digital event platform that allows us to integrate Customer Touchpoints into the Audience Touchpoint Strategy.The purpose of the German Digital Event Platform is to drive awareness, education, engagement and demand by offering digital events as part our Touchpoint Strategy. The candidate understands how to manage the relationship, tasks and processes between Sales and Marketing related to events. He/She is acting as the liaison between the local sales/product experts, Marketing Audience Experts, Engagement Managers Digital & Social, Omnichannel Regional Managers to integrate the digital events in the Touchpoint Strategy, optimizing the offerings and performance over time and delivering measurable ROI.
Responsibilities
You will create a meaningful digital event experience and be a crucial part of our Customers marketing team. In this capacity, you will conceptualize, design, execute and project manage a new model for digital events aligned to customer interests and business priorities. Whether live webinars, recorded webinars, pod casts – you take the lead for this digital event engine. You will learn about our marketing automation platform Eloqua and become the company expert for posting, and/or updating our webpage with all relevant Customer Events for our Audiences.
You will balance your marketing abilities, event and/or project management skills with your creative side to create purposeful digital customer experiences through our digital event offerings, using our Customers Tools and Technologies as well as Marketing Automation platform Eloqua.
Who You Are
You are a highly skilled digital marketing expert that knows how to effectively manage multiple projects with competing deliverables and schedules. You are able to develop the web and customer experience for digital events as an important part of the customer journey. This role is passionate about building a digital customer event experience that is scalable and provides a consistent, customer experience. You are curious and excited about the latest and greatest in Marketing Automation, ie to build a state-of-the art customer experience. You are up for Performance Marketing and you are excited to measure your success along the Sirius Decision Model ie No. of registrations, Conversion Rate Registrations to MQLs, No. of MQLs, Conversion Rate MQLs to SQLs, Net new contacts, Net new business generated.
At minimum, we require:
• Studies in Economics, Business, Marketing, Communications, Media Design, Sociology or similar
• Highly experienced in Digital Marketing with focus digital Event Management ie creating, set-up of live/recorded webinars, posting on web, promoting digital and social.
• Proven track-record of successfully designing and architecting a scalable Digital Event Experience.
• Strong communication skills to structure concept and approach, successful in building relationships with key stakeholders in complex matrix organizations to lead through change
• Excellent project management skills with a keen eye for prioritizing based on timelines and business impact
• Detail-oriented and able to successfully manage multiple, concurrent projects within established timelines.
• Exceptional computer skills required (at a minimum): Microsoft Word, Excel, PowerPoint, and Salesforce Competence and knowledge about Eloqua or similar marketing automation platform desired.
• Location: Munich or Berlin