Beschreibung
Wir suchen ab sofort einen Online Media ExpertResponsible for the Online Media channels: Online Partners, Affiliate marketing, Display Retargeting and Display Tactical campaigns.
Main Objectives:
1. Increase online revenues in order to reach local and Group sales targets
2. Increase online media performances and ROI
3. Generate qualify traffic / Improve the quality of the traffic
4. Grow the online share vs last year
5. Generate new business share
6. Contact new partners and close relevant deals
- Target & KPI definition + quantification per campaign and per period with the Online Media Manager Europe + Sales Director
- Implement online media strategy for our PVCP brands through building strategic partnerships and by challenging existing partners and agencies
- Monitoring of KPI’s on your market and translate into actions and optimizations within your channels and per device and type of media
- Budget management (+€1.200K) for Online Media & translation on local level based on defined targets and KPI’s
- Translation of business needs into actions within Online Media channels
- Evaluation of campaign and per period on local level
- Acquisition of new partners and (re)negotiating partner deals, fees and commissions.
- Represent Ebusiness team in meetings, negotiations, exhibitions
- Get acquainted and become an expert of new partner tools and bidding platforms (f/e Facebook Business Manager)
- Coordination of Key Activation Moments (KAM) where you brief, challenge and monitor our Media agency together with marketing team.
- Work closely together with;
1) Local SEA Manager (launch, boost, stop campaigns together)
2) Local Website Manager (campaign planning, landingpages)
3) Studio Team for Online media campaign collaterals (timing, back planning, approval processes, feedback rounds etc.)
4) Online Media Sales Support – who will assist the Online Media Experts EU with operational tasks and coordination of EU campaigns
5) Marketing & revenue management teams
Skills:
- Affiliation systems
- Analytical tools
- Google Analytics
- Tag Managers
- Tracking tools
- Facebook campaign management