GTM Product Marketing Head

Vertragsart:
Vor Ort
Start:
December 2015
Dauer:
2 Year FTC
Von:
Morson International (IT)
Ort:
Nordrhein-Westfalen
Eingestellt:
24.10.2015
Land:
flag_no Deutschland
Projekt-ID:
1007107

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GTM Product Marketing Head

We are currently looking for a talented & experienced Product Marketing Head to join a leading multinational telecommunication/ICT equipment and services provider based in Dusseldorf, Germany.

Main Responsibilities:

  • In charge of product GTM marketing project in WEU (Western Europe) region:
  • Collect HQ (Headquarter) assets in time and ensure they can work in WEU.
  • Work closely with HQ, regional GTM & marketing team and country team to set up the regional GTM marketing plan including overall strategy, budget allocation, deliverables in key area, communication plan, KPIs and etc.
  • Get aligned with HQ on communication plan to avoid misunderstanding and ensure WEU region can well benefit from HQ.
  • Collect and filter all HQ brand assets to local markets in advance.
  • Review, approve and monitor regional GTM marketing plan including budget allocation, KPI setting, creative, deliverables, communication plan and etc.
  • Review and approve marketing assets created by WEU different function unit teams and deliver to each country and monitor each country's execution.

Requirements:

  • Minimum 8 years of work experience in consumer product launch marketing, either in an advertising agency or proven track record in successful brand establishment.
  • Minimum 2 years' experience of leading a team.
  • Very strong project management experience, project execution and coordination experience.
  • Familiar with Smartphone, consumer electronic devices and telecommunication industry.
  • Creative mindset and extensive graphic design knowledge.
  • Familiar with marketing strategies of leading B2C brands and key competitors.
  • Deep understanding of the marketing strategy based on the life cycle of the consumer electronic devices.
  • Experience in digital Marketing and media buying area.
  • Willing to travel frequently across Western Europe.
  • Fluency in English is mandatory. Fluency in German/Italian/Spanish/Chinese is strongly considered as advantage.
  • Must be eligible to work in the European Union to be considered for this position.