Beschreibung
GTM Product Marketing Head
We are currently looking for a talented & experienced Product Marketing Head to join a leading multinational telecommunication/ICT equipment and services provider based in Dusseldorf, Germany.
Main Responsibilities:
- In charge of product GTM marketing project in WEU (Western Europe) region:
- Collect HQ (Headquarter) assets in time and ensure they can work in WEU.
- Work closely with HQ, regional GTM & marketing team and country team to set up the regional GTM marketing plan including overall strategy, budget allocation, deliverables in key area, communication plan, KPIs and etc.
- Get aligned with HQ on communication plan to avoid misunderstanding and ensure WEU region can well benefit from HQ.
- Collect and filter all HQ brand assets to local markets in advance.
- Review, approve and monitor regional GTM marketing plan including budget allocation, KPI setting, creative, deliverables, communication plan and etc.
- Review and approve marketing assets created by WEU different function unit teams and deliver to each country and monitor each country's execution.
Requirements:
- Minimum 8 years of work experience in consumer product launch marketing, either in an advertising agency or proven track record in successful brand establishment.
- Minimum 2 years' experience of leading a team.
- Very strong project management experience, project execution and coordination experience.
- Familiar with Smartphone, consumer electronic devices and telecommunication industry.
- Creative mindset and extensive graphic design knowledge.
- Familiar with marketing strategies of leading B2C brands and key competitors.
- Deep understanding of the marketing strategy based on the life cycle of the consumer electronic devices.
- Experience in digital Marketing and media buying area.
- Willing to travel frequently across Western Europe.
- Fluency in English is mandatory. Fluency in German/Italian/Spanish/Chinese is strongly considered as advantage.
- Must be eligible to work in the European Union to be considered for this position.