Beschreibung
Harvey Nash GmbH supports many of Germany's leading organisations to source, recruit and manage the highly skilled IT and engineering talent they need to succeed in an increasingly technology-driven world.We offer some of the most interesting and challenging roles where you get to work with the latest IT Technologies with some of the biggest clients in Germany.
For our client, a global IT software company we are looking for a Marketing Specialist on a freelance basis for MUNICH.
Project Start: ASAP
Project duration: 6 Months (up to 1 year project)
Location: Munich
Languages: German and English
Responsibilities :
• Devise marketing strategy to meet pipeline contribution targets and align with global marketing objectives.
• Develop and implement pipeline acceleration programs jointly with sales.
• Set direction and manage performance of the German telesales team to support the pipeline contribution both inbound and outbound service.
• Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates.
• Forecast, measure, analyse, optimize and report on impact of programs.
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
• Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers.
• Develop and implement target account strategy to support account-based selling.
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.
• Target segmentation analysis, budgeting and building business cases for new customer acquisition B-to-b sales cycle and how to identify opportunities
• Work with sales and channel to maximize demand creation, pipeline contribution and sales opportunity acceleration.
• Clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
• Knowledge of demand creation performance measurement, including the Sirius Decisions Demand Waterfall Market to a range of b-to-b buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)
Your Skills:
• Marketing Professional with experience working specifically in the IT industry
• Experience executing online/digital campaigns as well as experience working with the channel.
• Familiar with B2B direct and channel marketing metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.)
• Ability to influence multiple stakeholders and to work effectively within a matrix organization
• Proven track record in driving strong partner relationship and lead generation programmes
• Fluent German and very good English
• Willingness to travel regularly ca. twice per month in Europe and Germany
If you are interested in this vacancy (346237), we would be pleased to receive your updated CV, availability and your salary expectations.
Please feel free to contact me if you have any questions.
Jan Kalitka