Senior Manager Digital Communications

Beschreibung

Work closely with Media Strategy and Planning team to help plan all web, SEM and display advertising campaigns

· Work with MBI teams to measure and report performance of all digital marketing campaigns, and assess ROI and KPIs

· Identify trends and insights, to optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Work with Digital Operations team to plan, execute, and measure experiments and conversion tests

· Optimize the user experience and understand the handover of the customer journey onto our website and landing pages

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrument conversion points and optimize user funnels

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Anforderungen:

· BS/MS degree in marketing or a related field

· Demonstrable experience leading and managing SEM and display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimising landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimising Google Adwords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

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