Beschreibung
Digital Marketing Consultant
My client has a requirement for an experienced Digital Marketing consultant to join their project.You will have worked in roles such as Commercial IT, Digital Technologies. Experience in Digital Media and Digital Marketing required. This position is responsible for implementing campaign and product launch initiatives.This is a German speaking role.
Duties:
-
Be a part of the Commercial Planning process through partnership with the Marketing, Medical Affairs, and Patient Access organization
-
Continuously and proactively interface with your Commercial business partners.
-
Drive the awareness, education adoption and implementation of the global Commercial IT toolkit.
-
Manage business critical commercial technology projects. Responsible for proposals, analysis, design, build, test, deployment and ongoing support of cross functional business projects.
-
Provide dashboards and reports to track and Launch metrics
-
Provide thought leadership in Commercial Technologies to enable process improvements, drive revenue and lead innovation through technology.
-
Collaborate with the regional and global IT teams to ensure their buy-in, support of and alignment to the commercial business strategies and objectives.
-
Understand and provide clarity and transparency of local commercial needs. Apply global solutions where possible and local solutions only when absolutely necessary.
-
Remain up to date on new and emerging technologies within area of technical expertise
Functional/specific competencies
-
Expert knowledge, experience and know-how of existing and emerging digital technologies.
-
Understanding of online communities and key success factors for driving results (sales and engagement).
-
Work with a multifunctional team both within Marketing, IT, Commercial teams, and relevant stakeholders.
-
A strong ability to develop, document and present simple business documentation including Business Cases, Business Requirements, Technology Architecture and Project Plans.
-
Strong knowledge of the application development/project management process.
-
Familiarity with business process flow/commercial acumen.
-
Solid presentation skills, oral and written communication skills and teamwork skills
-
Good organizational skills.
-
Demonstrated focus on quality.
-
Strong collaborator
-
Advanced experience of existing and emerging digital technologies such as:
-
Content Management Solutions (CMS) (Eg: Wordpress, SiteCore, TeamSite, Joomla, Drupal)
-
Web Analytics tools (Eg: Google Analytics, Webtrends or Omniture)
-
Email Marketing (Eg: Silverpop, Exact Target, Campaign Monitor)
-
-
Advanced knowledge of website coding languages such as HTML, CSS, JavaScript.
-
Intermediate level with Microsoft Office, Visio and Project.
-
Familiar with SharePoint.
-
Knowledge of mobile and emerging technologies including iOS, Windows 8 and Android based platforms.