Beschreibung
My client, a global energy business, is on the hunt for a 2-month project from their German HQ as a Digital Strategist.
The purpose of this role will be to refine and develop one of their key digital propositions and develop a roadmap for 2019.
This will be a digital performance-driven projects, and will work in strong cooperation with the digital team.
The company has multiple stakeholders globally and a very deep dive performance focus based on the channel performance. They have seen promising results in the already established actions but to reach the region's business targets we have to speed up the process and performance.
Key to this will be establishing online (sales) channels is one of the global priority projects in the across their major reasons.
The key skills required for this opportunity include:
- Digital Strategy
- Customer and User Experience
- Digital and Performance Marketing
- Project Management & Delivery
Task:
- The project should provide a clear strategy about the digital performance activities in 2019 to fulfil the commercial targets.
- Define a clear overview of the workflow on 3 levels; Global, Global/Regional and Regional with role and responsibilities of relevant stakeholders.
- UK should be used as a blueprint to highlight what the digital performance orchestration should deliver as an impact, based on user cases/scenarios for 3 different kinds of situations.
- A clear defined measurement (tracking) method should measure the commercial success of the established actions.
If available for a 2-month project in Germany, please email CV to (see below)
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