Beschreibung
Traffic Analyst
Start date:
End date: (option for a further extension)
Location: Cologne
Sector: Telecommunication
Capacity: Full-time with one day remote possibility
Languages: German/English
Tasks:
- Further development of cross-channel traffic reporting in close coordination with the channel managers (eg website visits, call center calls, shop visits)
- Autonomous conception, planning and execution of traffic analyses regarding the success measurement of marketing campaigns
- Derivation of concrete recommendations for the individual communication and distribution channels with regard to increasing the quality and quantity of the traffic
- Strategic evolution of traffic control based on attribution models
- Very good preparation of complex issues and their presentation in various departmental committees
Qualifications:
- Successfully completed studies in economics, social sciences, media or communication sciences or comparable education
- At least 3 years of relevant project experience in the field of performance and media analysis
- Very good analytical and conceptual thinking combined with a good understanding of numbers and their interpretation
- Proven experience in using common web analytics tools (such as Adobe Analytics) and Internet Advertising Networks (eg, DoubleClick)
- Reliable handling of other relevant tools (such as Tableau) for the measurement, analysis and preparation of data
- High data affinity coupled with the ability to easily explain complex issues
- Great curiosity, quick comprehension and a high degree of initiative
- High communication skills and team orientation
- Good German and English language skills (oral and written)
If you, or someone you can recommend, are interested in this exciting project and able to start from the , please contact me or apply with your CV at (see below)