Influencer Marketing Manager

Beschreibung

Our client, a global leading telecommunication company are recruiting for a Influencer Marketing
Manager to join their business in the United Kingdom.
Position Title Influencer Marketing Manager
Position Type Contract to permanent (preferred)
Start Date November 2017.
Duration 6 months initial
Location UK
Contact: Kresimir Zebic |

Responsibilities:
? Develop a WEU Key Opinion Leader (KOL) strategy for the company, alongside the Head of Always-on
Communications, encouraging advocacy
? Coordinate the role of KOLs across WEU and contribute to all planning, selection, contracts, launch,
analysis and optimisation
? Work with local markets to identify authentic Key Opinion Leaders in WEU markets
? Work with agents and managers to build successful relationships with KOLs across WEU
? Create synergies with different teams including Content, Social, PR and Brand
? Create best practice guidelines and messaging for all KOL activations across WEU
? Create a platform to amplify and share KOL activation highlights to inspire the related marketing, brand and
advertising teams
? Build a best-in- class portfolio of KOL content that tells engaging stories and capture the eye
? Coordinate all KOL content creation on a day to day basis with Western Europe marketing teams
? Work in close cooperation with related internal stakeholder groups to advise on best practice
? Create systems and strategies that will allow company to analyse the success of the KOL programme and
work with the WEU PR team to identify how KOLs can enhance our PR output
? Report directly in to the Head of Always Communications and work closely with Head of PR

Qualifications:

? Experience identifying, recruiting and managing influencer/brand ambassador programmes for large,
national consumer facing brands
? Experience in creation of brand ambassador content for use across multiple platforms
? Experience of working at all levels of influencer marketing – from top tier paid endorsements to grass roots

social advocacy campaigns
? A self-starter who can work independently with the ability to work in fast-paced, deadline-driven
environments
? Strong organisation, planning and prioritisation skills
? A track record in kicking off new initiatives and watching them grow in to successful channels
? Strong sense of teamwork, self-motivation
? The ability to communicate and work with a variety of different stakeholders
? Previous experience of working in a similar role within

For more details contact:
Quoting reference: UK_FLMKZ_IMM8582
Or call Krešimir on:
View our latest jobs: www.manningglobal.com
Follow us on twitter: #manningglobal