Beschreibung
Senior Digital Experience Manager | Contract | Germany | 3 months + | ASAP Start | Global Fashion & Sports Brand
The Client
Our client is an iconic global fashion and sports brand who has partnerships with leading sports teams, global superstars and fashion designers.
The Role
The Senior Digital Experience Manager role sits within the Campaign Delivery team, part of the Digital Strategy and Delivery group. This team is the go to team for all brand campaigns across all platforms. As the Senior Digital Experience Manager, you must identify opportunities to drive digital, with a strong focus on mobile, with the global category teams and local markets, influencing the digital direction and implementation of brand campaigns.
Key Accountabilities
- Responsible for leading the end to end delivery of high profile digital campaigns across multiple verticals; from briefing, creative and technical development, integration and localisation, user testing and quality assurance to post launch A/B testing and optimisation
- Lead cross-functional Digital teams, including external agencies, towards the delivery of the different functionalities/deliverables part of a digital campaign
- Guard the delivery of digital campaigns to ensure that crucial parts of the scope can be delivered under all conditions
- Create strong ties with Category and Market teams by sharing Digital expertise and guiding them on the best practices for digital production
- Educate categories/markets on Digital Experience capabilities/objectives and assure continuous quality improvement
- Support the creation of high quality functional design for cutting edge digital campaigns in partnership with the global Categories and local Marketing teams
- Continuously support the evolution of the digital tools and frameworks in close cooperation with the responsible product owners
- Identify business requirements and interpret these into both campaign and platform digital executions
- Partner with categories/markets implementing effectively the Digital strategy
- Contribute to the creation of future campaign strategy based on the Digital guidelines and framework
Experience Required
- Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
- High degree of self-management and drive
- Ability to work in a fast paced environment with different international cultures
- A passion to stay abreast of latest digital marketing technology and web related topics
- Strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
- Broad/deep knowledge and understanding of ever changing digital landscape, of the service offerings in the digital marketing space, Content Delivery to multiple channels and devices
- An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results
- Strong analytical and social skills and with the ability to analyze problems from the business perspective
- Extensive experience of localized mobile first web sites and native apps
- Demonstrable experience with digital marketing platforms, Content Management Systems (ideally Tridion) and eCommerce platforms is considered a plus
- Ability to critically review functional documentation and project plans to a detailed level and derive recommendations to guarantee high quality digital solutions
- Ability to travel, domestic or international, as required
- Fluent English (verbal and written)
- Strong MS Office skills (Word, Excel, PowerPoint), proficient in MS Office
Senior Digital Experience Manager | Contract | Germany | 3 months + | ASAP Start | Global Fashion & Sports Brand