Beschreibung
Wir suchen für ein großes Projekt mit btelligent Team in Essen mehrere Mitarbeiter u.a einen Business Analyst (m/w).Einsatzbeginn: Juni 2017
Einsatzende: 31.12.2017
Anzahl Wochenstunden: 40
Verlängerungsoption: Ja
Einsatzort: Essen
1.Fremdsprache: English verhandlungssicher
Projektsprache: English, German
Aufgabenbeschreibung: To bring in digital marketing expertise and creative leadership when data-driven campaigns and web optimization are opportune. Strategize the Digital Marketing part of data use cases, while using highly innovative Adtech and Data solutions. Plan and execute the web, SEO/SEA, marketing database, email, social media and display advertising campaigns with the business, mostly as part of proof of concepts, triggered by the program. Lead/ coach teams that are lacking time and enthuse local business to integratie data and performance marketing into campaigns. Assure local stakeholders are involved and have a view on the needs that arise from Retail Data use cases. Steer creation and improvement of creative material, especially for segments and audiences. E.g. Customer Match and lookalike campaigns.
Erforderliche Skills: Analytical skills: experiments and conversion tests. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels.
Erforderliche Skills: User experience optimization: collaborate with internal teams to create landing pages and optimize user experience. Understand journey digitization and how to drive customers to web in relation to conversion improvement. Sound understanding of AB testing, multivariate email testing, optimization tools, Google Analytics/ 360 suite, website recording tools and tagging solutions. Ability to report and give advise on how to optimize UX.
Erforderliche Skills: Hands-on work and delivery role to (let) create material e.g. bannering, copy, make sure that timely and acurate delivery is done. Collaborate with agencies and other vendor partners
Empfohlene Skills: Networking and Inter-Cultural Experiences: build networks with experts in the selected field on an international level. Cross-cultural communication skills and being comfortable in international environments. Entrepreneurial skills and the ability to work without supervision.
Bei Interesse freue ich mich auf die Übersendung Ihres Profils unter der Angabe Ihres Stundensatzes und Ihrer Verfügbarkeit auf
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