Marketing Manager

Beschreibung

Marketing Manager

Industry: Telecommunications 
Contract: 6-9 months 
Location: Zurich

For our client, we are seeking a German Speaking Marketing Manager to create innovative B2C campaigns and collaborate across teams to deliver impactful upsell strategies. 

Skills

• Experience in Marketing, CRM, project management, or customer experience departments of subscription-based businesses
• Professional experience in Telecommunications, Banking or related industries is a plus
• Proficiency in presenting and analyzing data, as well as creating actionable reports and plans
• Excellent interpersonal skills with the ability to communicate effectively and persuade individuals at various levels, including senior management
• Fluency in both German and English is required

Responsibilities

• Utilize ongoing reporting and analysis of customer base development, sales channel performances, and funnel metrics to formulate strategic initiatives aimed at achieving targets
• Conceptualize and implement marketing and sales strategies to enhance conversion rates across all product lines and services, catering to our existing customer B2C base
• Collaborate closely with senior executives across various functions such as product, sales, marketing, and finance to establish corporate and business-level strategies and drive key initiatives
• Oversee customer base campaigns activities, design engaging customer journeys and communication within our largest residential customer segment
• Lead multifunctional project teams ranging from small to complex projects, bringing innovative ideas to fruition
• Support and empower our sales channels to deliver operational excellence and exceptional sales performance