06.08.2026 aktualisiert

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Senior Marketing Consultant & Interim Manager - CRM, Growth, Analytics, AI

Berlin, Deutschland
Nur Remote
Master Communication & New Information Technologies (2001)
Berlin, Deutschland
Nur Remote
Master Communication & New Information Technologies (2001)

Profilanlagen

Tillmann_Kuehn_Freelance_CV.pdf
Hubspot Certificates.pdf

Über mich

Senior Marketing & CRM Consultant mit Fokus auf Braze, Analytics und datengetriebene Wachstumsstrategien. Über 20 Jahre Erfahrung in CRM, Performance und Automation. Aktuell unterstütze ich Douglas beim Aufbau von Dashboards sowie der Salesforce-Braze-Integration und Automatisierung.

Skills

Google AnalyticsMarketingStrategisches MarketingMarketing AnalyticsMarketing-AutomatisierungMarketing-OptimierungPerformance-MarketingSalesforce Marketing CloudSuchmaschinenmarketingWordPressSemrushCRM-MarketingDigitalstrategie
Marketing Automation & CRM Spezialisierung auf Braze und Salesforce. Aufbau von Automation Flows, Customer Journeys, Scoring-Modellen und Loyalty-Programmen. Mehrjährige Erfahrung aus Projekten bei McDonald’s, Lufthansa, Asgoodasnew und aktuell Douglas.

Analytics & Performance Dashboards Entwicklung von Performance- und Marketing-Dashboards (GA4, GSC, Custom Reporting). Datengetriebene Analysen, Channel-Reporting und Ableitung klarer Optimierungsmaßnahmen. Solide KI-Kompetenz (Analytics, Content, Code).

Datengetriebene Marketing- & Growth-Strategien Entwicklung und Umsetzung von Brand-, Growth- und Engagement-Strategien für globale Marken und Start-ups. Nachweisbare Erfolge u. a. CAC-Reduktion um 50 % (circulee) und starke Conversion-Optimierung.

CRM-Systemintegration & Automatisierung Meaningful Data Exchange zwischen Salesforce und Braze. Landing Pages, Formulare, Liquid-Entwicklung und Behavior-based Communication (u. a. CEP-Implementierung).

Performance Marketing & Multichannel Steuerung von Paid Search, Social und Cross-Channel-Kampagnen. Erfahrung mit Luxusmarken in China (Dior, Louis Vuitton, Bulgari) sowie D2C- und E-Commerce-Brands.

Interim Management & Projektsteuerung
Erfahrung als Interim Head of Marketing / CRM und Freelance Consultant seit 2021. Steuerung komplexer Marketing-, CRM- und Growth-Projekte von der Strategie bis zur operativen Umsetzung – inkl. Teamführung, Stakeholder-Management und schnellem Onboarding in bestehende Organisationen.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2021

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischverhandlungssicher

Projekthistorie

Marketing Automation & CRM Consultant

Douglas Marketing Solutions

Konsumgüter und Handel

500-1000 Mitarbeiter

Salesforce-Braze-Integration, Aufbau von Automation Flows und Scoring-Modellen, Entwicklung von Landing Pages und Forms, Erstellung von Performance-Dashboards sowie Optimierung des Datenaustauschs zwischen CRM und Marketing-Automation.

Interim CMO

asgoodasnew (e-commerce)
Brand relaunch, growth marketing, CRM. SEA audit, channel performance optimization, acquisition strategies, outsourcing of core skills due to team reduction, brand roadmap, CRM roll-out (Braze)

Interim Director Marketing

Ingenio (marketplace)
Marketing Assessment / Growth + retention marketing. Growth: SEA acquisition + LP optimization + SEO + New affiliation concept. Engagement: Content strategy and onboarding user flow. Retention: 1:1 trigger + behavior based communication + CEP Implementation

Interim Head of Marketing

circulee (e-commerce)
Marketing Assessment / B2B Growth + retention marketing. Activation and Lead Gen. Content strategy and copy writing. Retention through NL communication (Hubspot).

Head of Marketing

unu motors (e-mobility start-up)
Direct-to-consumer e-commerce activation. Website Relaunch incl. e-commerce platform, Content plan and execution (PR, blog, influencer...), CRM / loyalty strategy, Paid media campaign execution + optimization, Performance reporting, Email marketing (content production, engagement optimization), Marketing project management

Marketing Lead

Parking Match (Corporate Venture)
e-mobility app / GTM + growth marketing. Go to market activation strategy, Multichannel campaign plan + execution, Email marketing (content, A/B testing, engagement optimization), Referral program setup w/ Amazon voucher incentive, Organic + Paid social and search campaign (100k€), Campaign tracking + optimization

Marketing Director Europe

YI Technology (consumer electronics)
D2C Consumer electronics Brand, marketing strategy, e-commerce, channels marketing, CRM, Marketing Planning, Paid search + social campaign, Analytics, Campaign performance optimization, Customer retention, email marketing, PR agency management, IFA booth / Trade-show

Head of Marketing

Aparavi Europe (SaaS)
B2B brand launch + Lead generation. Go to market communication strategy, Leading Hubspot implementation for sales + marketing teams, B2B content production (Video, white paper...), Demand generation (social media campaigns, webinar, podcast, blog...), Website setup / SEO, Management of PR and brand agency

CRM Marketing Consultant

Ford Motors (Automotive)
Loyalty campaign campaign. Overall Project coordination, Stakeholder management, Campaign KPI definition + Tracking concept, Weekly performance reporting, Agency management, Content creation

CRM Director

DDB (creative agency)
Brands: McDonald's + Lufthansa, CRM communication strategies, 1:1 communication, Retention strategies, Activation campaigns, Automation (early engagement, re-activation), Analytics, Newsletter performance reporting, Data visualization (Tableau), Dialog campaigns, Microsite, Data qualification, GDPR compliance, Permission management, Email marketing, Newsletter design, KPI definition, Campaign concept

Client Lead Digital Services

UDG (digital agency)
Brands: Puma, NIVEA, Stihl, Continental, Prym, Beiersdorf, Wempe. Website setup + Refresh, SEO, Keyword strategies, App concept, E-commerce, Loyalty strategy, Project management, Content strategy, Analytics, Social media strategy, Digital transformation workshops, Employer branding, Campaign concept, Content plan, Content strategies, domain strategy

Global Account Director

Publicis Digitas (creative agency)
Brand: Michelin. Programm management (PMO), digital strategy, Adobe AEM setup, Pilot website launch, change management, go-to-market strategy, financial reporting, requirement engineering, market website roll-out, CMS setup, CMS training, personalization, SEO, domain strategy, project management, account management, change request management, account strategy

Digital Business Director

Publicis Zenith (media agency)
Brands: Dior, Louis Vuitton, Bulgari, DeBeers. Integrated digital media planning, team management, media tracking, campaign performance tracking, automated bidding (Baidu), account management, publisher management, digital media strategy, brand advertising strategy

International Account Director

Publicis Digitas (creative agency)
Brand: Nissan. Team lead, Adobe AEM implementation, market roll-out, campaign roll-out for 24 markets, CMS maintenance, production team management, account management, webmaster training, requirement engineering, legal compliance, automotive campaigns, Leaf (EV) Introduction

Head of Content & Production

Leguide.com (e-commerce start-up)
Clients: Amazon, LaRedoute, Otto. Start-up, e-commerce, market roll-out, team lead, affiliate marketing, Paid Search, website localization, website translation, category management, international team management

Portfolio

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