29.04.2026 aktualisiert

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KI Berater & Product Lead

Berlin, Deutschland
Weltweit
Digital Communications, M.A.
Berlin, Deutschland
Weltweit
Digital Communications, M.A.

Profilanlagen

CV_Chris Eichler.pdf

Über mich

Chris is an AI first consultant with the hands-on experience of a product owner, known for scaling businesses and building standout products and brands across media and e-commerce. He has led cross-functional teams of up to 50 across analytics, engineering, product, marketing, and design.

Skills

Digital MarketingMarketingPerformance-MarketingPrompt EngineeringGenerative AIArtificial Intelligence Markup Language (AIML)
AI Strategy & Implementation
AI strategy and execution expertise spanning tool selection and evaluation, team training and enablement, generative AI applications (text, image, workflow copilots), and end-to-end automation design from prototype to production, including governance, measurement, and scalable operating models.

Brand Strategy & Marketing Leadership
Strategic brand positioning and marketing leadership with expertise in building brand equity, managing cross-functional teams, and driving growth through integrated marketing campaigns across multiple channels and markets.

Product Management & Development
Product ownership and development expertise including product positioning, go-to-market strategies, agile methodologies, and end-to-end product lifecycle management from concept to launch.

Digital Marketing & Campaign Management
Digital marketing specialization with experience in multi-channel campaigns, conversion optimization, user acquisition strategies, and performance marketing across various digital platforms and touchpoints.

Cross-functional Team Leadership
Leadership of large cross-functional teams including product, design, engineering, and marketing units with experience managing up to 40-person teams across multiple disciplines.

Partnership Development
Strategic partnership building with leading consumer electronics and telecom brands, including negotiation and management of media and distribution partnerships.

Growth Strategy & Analytics
Growth strategy development with focus on conversion rate optimization, user acquisition, and performance analytics to drive measurable business results.

Design System Implementation
Design system development and implementation across multiple platforms and touchpoints, including mobile apps and web properties.

Agile & OKR Methodologies
Implementation of agile development processes and OKR governance frameworks to optimize product development cycles and team performance.

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgut

Projekthistorie

Senior Marketing Director GSA, UK, Nordics

Paramount
Repositioned challenger brand using title marketing to build brand equity and deepen audience connection. Directed €12M 360° paid, partner & earned-media mix with ROI 3.5x, lifting unaided brand awareness from 6% to 10% and driving +15% MAUs within 12 months. Led 20-person cross-functional unit steering media, creative and social agencies.

Product & Marketing Consultant - freelance

multiple
Elevated SaaS growth for SevDesk by rebuilding product positioning and leading full website redesign, raising conversion rate 20% and launching the firm's first design-system project. Devised GSA Go-To-Market for Paramount+ localizing global campaigns and running local retail promo for kids IPs. Engineered turnaround & exit for Bastel Lübbe's Smarticular.

Chief Product Owner - freelance

Deutsche Bahn
Created an internal startup from scratch, recruiting and leading a 40-person product, design and engineering unit to reinvent DB's passenger-facing digital touch-points. Relaunched the ICE Portal across the entire high-speed fleet and unified DB's brand with a cross-channel design system, cutting design-to-dev cycle time by 50%.

Chief Product Officer - freelance

finleap
Scaled product & design org 3x (10 to 30 FTE), introducing dual-track agile and OKR governance, cutting concept-to-release cycle by ~40%. Validated product-market fit through 50+ discovery interviews and staged rapid MVP pilots. Authored end-to-end go-to-market blueprint defining pricing, partner API, brand and channel mix.

Director Brand & Communications

audible
Rebuilt the Audible brand end-to-end, leading complete website and visual-identity overhaul, lifting unaided brand awareness +10pp and streamlining the purchase funnel. Hard-wired Audible into the Amazon store experience and launched bundled trial offers with Kindle and Alexa teams, generating double-digit boosts in device sell-through.

Senior Brand Manager

WATCHEVER
Engineered the decade's strongest entertainment launch (GfK): €20M 360° campaign spanning TV, OOH, and digital rocketed the service to 500K users in 12 months. Locked in high-impact partnerships securing pre-installs and co-marketing with Apple, LG, Philips, PlayStation, Xbox, plus white-label clone inside BILD website.

Account Manager

AKQA
Helped spin Nokia Maps into standalone HERE, coordinating weekly sprints across design & dev teams, laying foundations for the location-tech platform. Ran day-to-day delivery for Nike Training Club 360° push, producing digital assets, in-app content and in-store POS kits for 400+ retail doors.

Junior Account Manager

TBWA
PlayStation 3 360° debut: localized TV, OOH, digital assets and in-store kits, contributing to record Day-1 sell-through (~100K units in Germany, Sony press). BILD news-app push: managed digital & social assets that lifted click-through +25% in A/B pilot. Apple launches in GSA: supported localization of campaign assets and full POS kits.

Zertifikate

Designing and Building AI Products and Services

MIT

2025

Certified SCRUM Product Owner

SCRUM Alliance

2016


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