Profilbild von Reinhild Otten Freelance Lead UX Strategist + Researcher + AI Manager + Facilitator aus Berlin

Reinhild Otten

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Letztes Update: 25.04.2025

Freelance Lead UX Strategist + Researcher + AI Manager + Facilitator

Firma: Lead UX Strategy / Design / Research /Management
Abschluss: Diplom Grafic Designer
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Deutsch (Muttersprache) | Englisch (verhandlungssicher)

Schlagwörter

User Experience (UX) Sap Fiori Innovation Forschung Adobe Creative Suite Agile Methodologie Künstliche Intelligenz Asana Confluence Jira + 20 weitere Schlagwörter anzeigen

Dateianlagen

portfolio-2024-2_161124.pdf
CV-Reinhild-2025_250425.pdf

Skills

A highly skilled Freelance Lead UX Strategist + Researcher + AI Manager + Facilitator with 20+ year experience in complex projects of international enterprises. I champion an insight led agile life centered experience design process in combination with business expertise and deep understanding of digital technologies to deliver transformative products, regenerative services and experiences that provide tangible value. In my work I love transdisciplinary multicultural collaborations - offering deep empathy for the needs, motivations and problems of humans.

Additionally I gained knowledge about AI Managemwent, Dynamic System Thinking SiD (symbiosis in development) and Regenerative Leadership Transformation methods by attending international trainings in the past years at A-Leecon, Dr. Leyla Acaroglu, Prof. David Snowden, Jesse Grimes, Freek van der Pluijm, Sarah Wu, Eduardo Terzidis and Patrick Vernuccio.

I am a forest bathing instructor and love traveling, nature, art and a good life.

ADOBE CREATIVE SUITE, agile, App Store, ASANA, BASECAMP, CONFLUENCE, Design Studio, UX/UI, FIGMA, frontend, identity management, digital technologies, JIRA, MS OFFICE, SAP, SAP Fiori 3, SCRUM, SLACK, TRELLO, user-centered design, Wireframes, ZEPLIN, ChatGPT, Claude, Perplexity, Grok, Google Gemini, midjourney, make, etc.

Projekthistorie

12/2021 - 05/2022
UX Manager
PANION/e-mobility solutions ABB (Internet und Informationstechnologie, 50-250 Mitarbeiter)

As your comPANION, we empower companies to guide the way to a sustainable and
profitable, future-proof business in electric & mixed fleets
  • Manage team: hire, coach and align the UXR team and create a UX/UI platform strategy together with dedicated designer
  • support management establishing the customer voice into the product
  • introduce an experienced led development workflow within the different business lines, support research from external agency
  • introduce and test new UXR tools e.g. usertesting.com

09/2020 - 05/2021
Lead User Experience, Strategy and Research
TÜV Rheinland Group Int. (Internet und Informationstechnologie, >10.000 Mitarbeiter)

User-centered product development of ICMS Audit and Certification software
  • plan strategic agile UX roadmap and define future framework > SAP Fiori 3 in collaboration with management and IT team
  • discovery and research: collect demographic data from international stakeholders and management using inhouse certification software, hold interviews in Germany, Spain, Poland, Hungary and China
  • plan and facilitate: 2 days online Design Thinking workshops - define: personas, roles and complex user journeys within different software interfaces and touchpoints, extract findings > pain, gain, opportunities
  • define main future MVP: prototype iterations of flowcharts and wireframes in SAP Fiori 3, co-iterate mockups with data from workshop results and international business lines

05/2019 - 07/2019
Lead User Experience and UX Project Manager
Scout24 (Internet und Informationstechnologie, 1000-5000 Mitarbeiter)

User-centered product > OneScout TechPlatform for developer use
  • research: collect data about inhouse software, interview international stakeholder and define affinity cluster
  • plan and facilitate: 2 design sprint workshops, introduce user-centered design methods and create a design system for prototype

04/2018 - 11/2018
Lead User Experience Designer and Researcher
SAP (Internet und Informationstechnologie, >10.000 Mitarbeiter)

User-centered research and product development for global identity management
project called Universal ID
  • research: global identity management systems with various user ID's, roles, personas and technical twists
  • develop questionnaire together with Prof. Dave Snowdon using his framework Cynefin and SenseMaker, cognitive-edge.com
  • plan and facilitate workshops, define key personas in relation to user ID's, create flowcharts and iterate account linking processes, define global SAP design system together with 5 international teams

05/2016 - 05/2017
User Experience Designer international
KAYAK (Internet und Informationstechnologie, 5000-10.000 Mitarbeiter)

Analysis and optimization of UX/UI, integration of new features
  • research and analyze kayak.com, swoodo.de, checkfelix.com > US vs. EU
  • prepare presentation with state-of-the-art design proposals for relaunch strategy to CTO
  • integration and optimization of new features - e.g. fee calculator, nearby airport, payment funnel, flight result filter, language tooltip, trains & flights, etc.

05/2016 - 05/2017
Lead User Experience Designer, Researcher, Speaker
HaCon mobility lab / now Siemens (Internet und Informationstechnologie, >10.000 Mitarbeiter)

Interconnected mobility and user-centered product development
  • research, define, prototype and test mobility solutions for 8-12-year-old kids
  • plan and facilitate Design Thinking workshops, create HaCon Personas
  • prototype innovative mobility ideas and present them to CEO
  • support development of design system
  • speaker at mobility conferences

03/2015 - 05/2015
User Experience Designer international
SAP (Internet und Informationstechnologie, >10.000 Mitarbeiter)

Create SAP Fiori App Store for Fiori Business User through a simplified role-based browse
& search mechanism.
  • research frontend role types, business lines, app criteria
  • define personas / define flowcharts / iterate wireframes for different concepts for SAP Fiori App Store
  • Pic up marketplace thoughts by generating recommendations from the network
  • of Key Users. Create a learning system based on data.

03/2000 - 05/2004
Senior Art Director, Art Director Permanent contract
Screen-Designer - SinnerSchrader AG (Internet und Informationstechnologie, 250-500 Mitarbeiter)

  • Clients: libri.de, maxblue.de, tchibo.de,db.24.de, T-Online, ricardo.de, dkv.de, herold.de, goertz-schuhe.de

Reisebereitschaft

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