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Profilbild von Nadine Esche Creative Director, Brand and Product Designer (UX/UI) aus Hamburg

Nadine Esche

Hamburg
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Letztes Update: 11.04.2025

Creative Director, Brand and Product Designer (UX/UI)

Firma: Nadine Esche - Digital Product Design
Abschluss: M.A. (Film Production) – M.A. (Fine Arts) – M.Ed. (Art & Biology) – B.A. Communication & Media Design – B.Ed. Art & Biology
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Chinesisch (Grundkenntnisse) | Deutsch (Muttersprache) | Englisch (verhandlungssicher)

Schlagwörter

User Experience (UX) Fotografieren Produktdesign Barrierefreies Webdesign Adobe Creative Cloud Content-Entwicklung Webdesign E-Commerce Grafikdesign Ui-Design + 9 weitere Schlagwörter anzeigen

Dateianlagen

2025-03-24-Esche-Nadine-Application-CV-Motivation-Small-komprimiert-1_110425.pdf
2025-03-24-Esche-Nadine-Application-Portfolio-Small_110425.pdf

Portfolio

Amalia
Vanly
Lichtblick
Futterhaus
ACTitude
Annota
Radiology
zooplus
fluctoplasma
Solawi

Skills

I am Nadine – a freelance Digital Creative Director | Senior Service, Product, and Brand Designer with 20 years experience in both freelance and full-time roles, having worked for notable firms such as:
- dgroup (now Accenture)
- SinnerSchrader (now Accenture)
- Peter Schmidt Group

Over the past eight years, my work has centred on e-commerce (app and web).

Successes in numbers:
- Supported over 40 companies.
- Acquired and led projects with a monthly budget of up to €140,000.
- Managed teams of up to 10 people.
- Achieved budget savings of up to 15%.
- Maintained customer loyalty for up to 3 years.

As a Creative Director I excel in:
- Client Acquisition
- Precise Budgeting
- Deadline-Focused Work
- Product Vision & Strategy
- Valuing and Managing Creative Talent
- Flexibility and Improvisation
- Inspiring and Empowering Teams
- Aesthetic Sensibility and Storytelling

As a Digital Brand & Product Designer I excel in:
- User Research
- Customer Experience (CX)
- User Experience Design (UX)
- Branding
- User Interface Design (UI)
- Content Creation (UX Writing, Graphic Design, Photography, Film)
- User Testing

As a Service Designer, I excel in:
- Customer Journey Mapping
- Service Blueprinting
- Stakeholder Engagement
- Integrating User Insights into Service Design
- Enhancing User-Centric Service Experiences

Clients I have worked for (excerpt):
- Allwetterzoo Münster
- Botanischer Garten Münster
- Hello Better
- Lichtblick
- Das Futterhaus
- fluctoplasma
- Körber Stiftung
- radiologiehoch3
- Unown
- VanlifeLocation
- Volkswagen
- Würth
- Wüstefilm

Agencies I have collaborated with as a solo designer to support their clients (excerpt):
- Concrete Design
- DevelopX
- Etribes (zooplus)
- Hey Now (Xing)
- plusquam (Ambulanzpartner)
- Yukon

Outside of work I am passionate about sustainability and urban jungle design. I enjoy learning through various online platforms and am currently learning Chinese.

During my maternity leave, I designed a 3D model for a Sprinter's interior ? in a Japandi style, which was then successfully brought to life in a real Mercedes Sprinter.

My university background includes nine years of academic studies in:
- Fine Arts
- Design
- Photography
- Film Production
- Biology
- Education
across Germany and Italy.

I have had the honour of studying under esteemed artists like Henk Visch, Katharina Fritsch, Giorgio Camuffo, and Lili Fischer.

Let’s create something amazing together!

Projekthistorie

09/2024 - bis jetzt
Digital Creative Director | Senior Service, Product, and Brand Designer
Studio Dina (Marketing, PR und Design, < 10 Mitarbeiter)
About me as a Solo Designer:
I work as a freelance Digital Creative Director | Senior Service, Product, and Brand Designer and I have 20 years experience in both freelance and full-time roles.

Freelance Studio:
When a client reaches out to me, or I connect with a client I’m excited to work with, we decide together whether they would like to hire just me or bring me on board with my freelance studio in tow.

Successes in numbers:
? Supported over 40 companies (from micro to large enterprises) in various roles during their successful digital transformation.
? Acquired and led projects with a monthly budget of up to €140,000.
? Managed teams of up to 10 people.
? Achieved budget savings of up to 15% through optimal planning.
? Maintained customer loyalty for up to 3 years.

Clients I’ve worked with as a solo designer (excerpt):
? ACTitude
? Allwetterzoo Münster
? Angkor Centre for Conservation of Biodiversity
? Annota
?‍? Arbeitsstelle Forschungstransfer
? Botanischer Garten Münster
? Das Futterhaus
? Fachhochschule Münster
? Filmwerkstatt Münster
? fluctoplasma
? Futur3
? G-Classics Geländewagen
? Große Freiheit e.V.
? Gut Haidehof
? Hello Better
? Holger Franke
? Kaule Environment Nepal
? Körber Stiftung
? Kunstakademie Münster
? Lichtblick
?️ LINUS Sterbehilfe
? Milchschäferei Amalia
? radiologiehoch3
⚙️ Staffomatic
? SwingTime
? taangle
? Unown
? VanlifeLocation
? Waldfrau Windelfreiunikate
? Wüstefilm

Agencies I have collaborated with as a solo designer to support their clients (excerpt):
?️ Concrete Design
? DevelopX
? Etribes (zooplus)
? Hey Now (Xing)
? plusquam (Ambulanzpartner)
? Yukon

Creative Internships:
? dgroup, Hamburg (2016)
? Kaule Environment, Nepal (2014)
? ACCB, Cambodia (2010–2013)
? Daily Interactive Design, Münster (2010)
?️ Bild & Rahmen, Brilon (2008)
? Ritzenhoff, Marsberg (2003)
12/2023 - bis jetzt
Ad Creative Specialist / Concept Designer (Senior)
yukon consulting gmbh (Marketing, PR und Design, 10-50 Mitarbeiter)
About:
Yukon is a leading provider of digital strategy, marketing, lead generation, and customer relationship management, offering comprehensive consulting services that drive businesses toward effective implementation.

My roles:

Ad Creative Specialist
As a Ad Designer, my key responsibilities include the creation and optimisation of visual content for advertising campaigns. These involve:
  • Creating engaging ads: Developing visual concepts and designs that capture the attention of the target audience and effectively convey the brand message.
  • Performance optimisation: Adjusting and A/B testing ad formats and content to achieve the best results in terms of click-through rates, engagement, and conversions.
  • Platform-specific design: Ensuring all ads meet the specific requirements and best practices, including the optimal use of visual and textual components.
  • Collaboration with marketing teams: Working closely with the marketing and content teams to ensure that creative assets align with the strategic goals of the campaign.
  • Analysis and adjustment: Monitoring ad performance and continually optimising based on data analysis and user feedback to ensure the highest possible ROI.
Concept Designer
  • As a Concept Designer my primary role is to develop compelling and innovative ideas that form the foundation of marketing campaigns.
  • Brainstorming and ideation: Collaborating with creative teams to generate fresh concepts that align with the brand’s objectives and target audience.
  • Visual storytelling: Creating initial sketches, mood boards, and visual representations that communicate the core idea of the campaign.
  • Strategic thinking: Ensuring that the concepts not only capture attention but also effectively convey the brand message and drive engagement.
  • Cross-team collaboration: Working closely with copywriters, graphic designers, and marketing strategists to refine and execute the concept across various channels.
01/2025 - 02/2025
Digital Brand & Product Designer (Senior)
Staffomatic (Sonstiges, 10-50 Mitarbeiter)
About:
  • Staffomatic is a digital shift scheduling and time tracking tool for businesses. It helps digitize staff scheduling, time tracking, absence management, working time accounts, and employee management, enabling more efficient staff planning.

Achievements and Insights:
  • I was brought on board by Staffomatic to visually modernize their technically-oriented design, enhancing user engagement and overall aesthetic appeal.

Detailed tasks:
  • Weekly Planner: Develop and design an intuitive user interfaces for a weekly planner, focusing on user-friendliness.
  • Dashboard: Design a clear and informative dashboard that presents key information and statistics in an engaging way.
  • Employee Motivation: Craft features and designs aiming at enhancing employee satisfaction and motivation.
  • User Research: Perform user research to identify their needs and optimize the user experience.
  • User Testing: Conduct user tests to gather valuable feedback on the usability of our designs.
  • Brand Story (Initial Concepts): Developed foundational concepts for the brand story to create a strong, cohesive brand image that resonates with the target audience.

Recommendation by Josephine Palberg (Senior Product Manager at Staffomatic):
"Nadine impressed us with her dedication, creativity, and structured approach. From day one, she felt like a natural part of our team, fostering seamless collaboration.

She quickly familiarized herself with our company and product, absorbing new information effortlessly and asking insightful questions. Her work was transparent, well-organized, and exceeded our expectations during the two-week design sprint.

With her strong branding expertise, she played a key role in shaping our design vision—and truly delivered!"
09/2022 - 08/2024
Creative Consultant / Creative Director / Digital Brand & Product Designer (Senior)
Das Futterhaus (Konsumgüter und Handel, >10.000 Mitarbeiter)
About:
  • Das Futterhaus is one of the largest pet retail chains in Germany, with 400 locations nationwide. In addition, the chain operates over 40 stores in Austria.

Achievements and Insights:
  • Creating a customer journey for the client was essential in understanding and improving their experience, allowing us to tailor each touchpoint to their needs and expectations, which significantly enhanced their satisfaction and loyalty.
  • Modernizing a Legacy Brand: The primary challenge was transitioning DAS FUTTERHAUS into the digital age. The successful creative development of a modern, functional app was a critical first step in this digital transformation.
  • Courage to Innovate: Pushing boundaries and trying new approaches, which was crucial in keeping the brand relevant in a rapidly changing digital landscape.
  • Exceeding User Expectations: The app's success was evident in user tests, where 100% of respondents felt their expectations were met, highlighting the effectiveness of the project and the satisfaction of the end-users.
  • Ongoing Partnership: The success of this project laid the groundwork for future collaborations, with the next project already underway, indicating long-term trust and satisfaction with my services.

Recommendation by Kristof Eggerstedt (Managing Director at Das Futterhaus):
"The development of a modern, functional app was a crucial first step in our digital strategy. What impressed us most about working with Meloncats was their courage to innovate, professionalism, efficiency, and incredibly good communication. The success of our app is the best proof of the high level of expertise with which Meloncats supported us throughout the project."About: Das Futterhaus is one of the largest pet retail chains in Germany, with 400 locations nationwide. In addition, the chain operates over 40 stores in Austria. Achievements and Insights: - Creating a customer journey for the client was essential in understanding and improving their experience, allowing us to tailor each touchpoint to their needs and expectations, which significantly enhanced their satisfaction and loyalty. - Modernizing a Legacy Brand: The primary challenge was transitioning DAS FUTTERHAUS into the digital age. The successful creative development of a modern, functional app was a critical first step in this digital transformation. - Courage to Innovate: Pushing boundaries and trying new approaches, which was crucial in keeping the brand relevant in a rapidly changing digital landscape. - Exceeding User Expectations: The app's success was evident in user tests, where 100% of respondents felt their expectations were met, highlighting the effectiveness of the project and the satisfaction of the end-users. - Ongoing Partnership: The success of this project laid the groundwork for future collaborations, with the next project already underway, indicating long-term trust and satisfaction with my services. Recommendation by Kristof Eggerstedt (Managing Director at Das Futterhaus): "The development of a modern, functional app was a crucial first step in our digital strategy. What impressed us most about working with Meloncats was their courage to innovate, professionalism, efficiency, and incredibly good communication. The success of our app is the best proof of the high level of expertise with which Meloncats supported us throughout the project."
10/2021 - 08/2022
Digital Brand & Product Designer (Senior)
zooplus (Konsumgüter und Handel, 500-1000 Mitarbeiter)
About:
With around 5.8 million active customers and approximately 1,700 employees, zooplus is the leading internet retailer for pet supplies. The company – as of in 2022 – is active in 35 countries, including in particular Germany, Austria, Switzerland, the United Kingdom, France, Italy, Spain, Poland and the Netherlands.

Achievements and Insights:
  • Analyzed the current app user flow and created a visual representation of it.
  • Identified areas for improvement within the user flow, enabling stakeholders to collaboratively develop a plan to enhance the product.
  • Conceptualized and designed a personalized shopping experience from the initial app launch, featuring a welcoming animation tailored to pet type and time of day, customized dashboard configurations for each pet type, and additional enhancements. Details are provided below.
  • Tested pet tracking devices to develop an internal company solution, resulting in a detailed user flow utilized by product owners, developers, and various other stakeholders.
  • Challenging, integrating, and communicating the company’s core values (Strategy, Concept, Copy).
  • Ensuring a consistent, unique look and feel for the brand.
  • Developing a unique illustration style.

Additional Product Design Tasks:
  • Designing store screens.
  • Creating an onboarding process.
  • Developing a registration/login flow.
  • Designing a personalized home feed.
  • Developing an intelligent pet profile.
01/2021 - 06/2021
Digital Brand & Product Designer (Senior)
LichtBlick SE (Energie, Wasser und Umwelt, 250-500 Mitarbeiter)
About:
Lichtblick SE is a leading German renewable energy company with over 400 employees, specialising in innovative sustainable energy solutions.

Achievements and Insights:
  • Creation of detailed step-by-step guides for e-mobility, including the KfW grant for private charging stations.
  • Didactic simplification of the selection and explanation of wall boxes through clearly structured information and the selection of only one model.
  • Integration of a configurator into the wall box purchasing process to enhance user guidance and provide detailed information.
  • Explanation of technical jargon on the wall box detail page in layman's terms.
  • Development of infographics to illustrate the CO2 savings and environmental impact of customers.
  • Simplification of the pricing structure by introducing four clearly defined prices in the FahrStrom Unterwegs tariff.
  • Proactive education on the impact of electricity consumption from using an electric vehicle.
  • Documentation and immediate conversion of findings from three user tests into backlog items by the designer themselves.
  • Maintaining and updating the design systems to ensure consistency.

Recommendation by Tim Scherer (Product Executive E-Mobility):
"When developing our product websites, Nadine brought structure to our product communication and always focused on the user perspective. I experienced Nadine as an independent, responsible and highly motivated team member. Looking forward to our next projects!"

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