Product Lead
Adform Germany GmbH
Schlagwörter
Werbung
Data Analysis
Produkt Management
SQL
Tableau
Alteryx
Business Intelligence
Business Development
Vermarktung
Datenvisualisierung
Skills
Programmatic Advertising
Extensive experience in programmatic advertising, including DSP and Ad Server management, with a focus on product commercialization and strategic growth initiatives.
Data Analysis
Proficiency in leveraging predictive analytics and data-driven insights to support innovative solutions in advertising technology.
Product Management
Skilled in product management, encompassing market analysis, business casing, and strategic product communication across global teams.
SQL
Competence in SQL for data manipulation and analysis in advertising technology contexts.
Tableau
Proficiency in Tableau for data visualization and business intelligence in the advertising industry.
Alteryx
Basic knowledge of Alteryx for advanced data analytics and process automation in marketing and advertising.
Microsoft Excel
Advanced skills in Microsoft Excel for data analysis, reporting, and business case development.
Extensive experience in programmatic advertising, including DSP and Ad Server management, with a focus on product commercialization and strategic growth initiatives.
Data Analysis
Proficiency in leveraging predictive analytics and data-driven insights to support innovative solutions in advertising technology.
Product Management
Skilled in product management, encompassing market analysis, business casing, and strategic product communication across global teams.
SQL
Competence in SQL for data manipulation and analysis in advertising technology contexts.
Tableau
Proficiency in Tableau for data visualization and business intelligence in the advertising industry.
Alteryx
Basic knowledge of Alteryx for advanced data analytics and process automation in marketing and advertising.
Microsoft Excel
Advanced skills in Microsoft Excel for data analysis, reporting, and business case development.
Projekthistorie
08/2021
-
bis jetzt
Leading product commercialization efforts for DSP and Ad Server, driving strategic growth initiatives, and collaborating with global teams to gather product feedback and develop business cases.
01/2020
-
07/2021
Group Head - Programmatic Consulting
MediaCom Agentur für Media-Beratung GmbH
Championed the adoption of advertising in Connected TVs and Addressable TVs, accelerated programmatic and social media advertising for brand awareness and purchases in the FemCare business unit.
03/2018
-
12/2019
Group Head - Programmatic Activation
MediaCom Agentur für Media-Beratung GmbH
Led programmatic advertising operations across various sectors, managed KPIs and budgets, and consulted on web analytics for media buying strategies.
01/2012
-
02/2018
Global Video Advertising
trivago N.V.
Established and managed video advertising channels, fostered relationships with Ad Tech vendors, and implemented data-driven approaches for advertising optimization and ROI maximization.
06/2007
-
07/2010
Systems Engineer
Tata Consultancy Services (TCS) Limited
Provided Incident Management services for B2B Java applications and exceeded expectations in testing Mainframe applications for health insurance clients.
Reisebereitschaft
Nur Remote verfügbar
