Schlagwörter
Marketing
Amazon Web Services
Data Analysis
Geschäftslogik
Automatisierung
Kundenbeziehungsmanagement
Business Performance Management
Prozessoptimierung
Strategisches Management
Kapazitätsplanung
Skills
With a robust academic foundation in finance and management, complemented by diverse professional experiences across industry leaders like Expedia, Amazon, and Vodafone, I have cultivated a dynamic career at the intersection of analytics, strategy, and operations.
At Expedia, as an Analytics Manager, I spearheaded the development of a KPI framework that enhanced marketing performance tracking and decision-making. I designed a groundbreaking attribution model and conducted iROAS analyses, enabling data-driven budget optimizations that contributed to $15M incremental yearly gross profit. My expertise in automation and Tableau dashboards allowed over 300 users to monitor performance seamlessly. I also led end-to-end production for critical data pipelines, from business logic to deployment.
Previously, at Amazon as EMEA Optimization and Analytics Manager, I drove continuous improvement initiatives that saved $17M annually. My efforts to standardize operations in the Last Mile supply chain minimized variability and enhanced efficiency. I also implemented resource planning strategies that improved capacity planning effectiveness and operational performance.
During my tenure at Vodafone Smart Tech, I provided strategic insights that redefined the company’s approach to customer engagement and revenue generation. I developed decision tree models to shape commercial investment strategies, leading to the successful launch of over 15 partner products. By designing segmentation models, I increased marketing campaign conversion rates by 37% across seven markets, while my customer lifetime value models transformed the Group's pricing and commercial strategies.
My career at Amazon Web Services (AWS) as an EMEA Senior Insights Analyst underscored my ability to optimise marketing operations. I created a Marketing P&L Optimization Allocation Model to maximise revenue and opportunity cost efficiency. I also built end-to-end customer funnel dashboards and conducted training for over 50 marketing managers across EMEA, which improved customer acquisition funnel efficiency by 80% in the CEE region.
Skills:
At Expedia, as an Analytics Manager, I spearheaded the development of a KPI framework that enhanced marketing performance tracking and decision-making. I designed a groundbreaking attribution model and conducted iROAS analyses, enabling data-driven budget optimizations that contributed to $15M incremental yearly gross profit. My expertise in automation and Tableau dashboards allowed over 300 users to monitor performance seamlessly. I also led end-to-end production for critical data pipelines, from business logic to deployment.
Previously, at Amazon as EMEA Optimization and Analytics Manager, I drove continuous improvement initiatives that saved $17M annually. My efforts to standardize operations in the Last Mile supply chain minimized variability and enhanced efficiency. I also implemented resource planning strategies that improved capacity planning effectiveness and operational performance.
During my tenure at Vodafone Smart Tech, I provided strategic insights that redefined the company’s approach to customer engagement and revenue generation. I developed decision tree models to shape commercial investment strategies, leading to the successful launch of over 15 partner products. By designing segmentation models, I increased marketing campaign conversion rates by 37% across seven markets, while my customer lifetime value models transformed the Group's pricing and commercial strategies.
My career at Amazon Web Services (AWS) as an EMEA Senior Insights Analyst underscored my ability to optimise marketing operations. I created a Marketing P&L Optimization Allocation Model to maximise revenue and opportunity cost efficiency. I also built end-to-end customer funnel dashboards and conducted training for over 50 marketing managers across EMEA, which improved customer acquisition funnel efficiency by 80% in the CEE region.
Skills:
- Advanced analytics and strategic planning, specializing in KPI frameworks, resource optimisation, and revenue growth strategies.
- Technical expertise in SQL, Python, Tableau, Quicksight, Power BI, and tools like Salesforce, Marketo, and Amazon Aurora.
- Leadership and project management, fostering collaboration and driving success in multicultural environments.
- Multilingual fluency in English, Romanian, and Russian.
Projekthistorie
Reisebereitschaft
Verfügbar in den Ländern
Deutschland
