Head of Product, UX Designer & Researcher
Kiezcode GmbH
(Konsumgüter und Handel, < 10 Mitarbeiter)
Schlagwörter
User Experience (UX)
Kundenerfahrung
Usability Testing
Innovation
Agile Methodologie
Künstliche Intelligenz
Automobilindustrie
Banking
Business Development
Ernährung und Diätetik
Skills
Over 20 years of experience in human-centered design.
I'm passionate about conducting user- and market research, then turning these insights into ibeautiful, mpactful user-centric designs and experiences.
Portfolio on my website: https://www.laianorth.com/
By doing deep dives, focusing on the user, I uncover opportunities that drive product innovation and growth.
How?
By developing personas, crafting customer journeys, prototype experiences, conduct usability testing and more, I create seamless, beautiful solutions across web & mobile platforms.
I'm skilled in setting KPIs and presenting to stakeholders, aligning design strategy with business goals, ensuring every touchpoint delivers value.
I also lead design workshops that inspire solutions and elevate products and services.
✅ Crafted solutions for some of the biggest brands:
Mercedes-Benz, Kia, Samsung, Volkswagen, Adidas, NOKIA, Sparkasse, MINI, Autodesk, Newstore, Kalmar, and more.
✨ Fields of expertise:
✨ Specialties:
✨ Extremely self-sufficient, team player & positive
✨ Services I can provide with:
✨ Other:
I'm passionate about conducting user- and market research, then turning these insights into ibeautiful, mpactful user-centric designs and experiences.
Portfolio on my website: https://www.laianorth.com/
By doing deep dives, focusing on the user, I uncover opportunities that drive product innovation and growth.
How?
By developing personas, crafting customer journeys, prototype experiences, conduct usability testing and more, I create seamless, beautiful solutions across web & mobile platforms.
I'm skilled in setting KPIs and presenting to stakeholders, aligning design strategy with business goals, ensuring every touchpoint delivers value.
I also lead design workshops that inspire solutions and elevate products and services.
✅ Crafted solutions for some of the biggest brands:
Mercedes-Benz, Kia, Samsung, Volkswagen, Adidas, NOKIA, Sparkasse, MINI, Autodesk, Newstore, Kalmar, and more.
✨ Fields of expertise:
- Automotive & Mobility
- Retail (Brick & Mortar, E-commerce)
- Nutrition & Health
- Banking
- Transportation
✨ Specialties:
- UX, Interaction Design
- User Research (incl. planning, organizing, testing, measuring, conducting)
- Design Thinking
- Design Sprints
- Rapid Prototyping
- Scrum & Agile methodology.
✨ Extremely self-sufficient, team player & positive
✨ Services I can provide with:
- Effectively gather insights to 'get to know the users'.
- Conduct user, market, and product research.
- Identify new business opportunities
- Craft wireframes and prototypes.
- Conduct usability testing, in-depth interviews. - Develop user personas
- Design use cases, customer journeys, user flows.
- Set metrics and KPIs
- Establish the information architecture of a product/ service.
- Craft beautiful user interfaces on mobil & web. - Present to leadership and stakeholders.
- Organize and conduct design workshops ...and more
✨ Other:
- Figma
- AI
- Mobile Design
- Web design
- Wearables
- Photography
Projekthistorie
02/2024
-
bis jetzt
- Building up "Mealjam" as a product, (early startup)
- Leading the product and team, creating a platform for nutritionists & food creators (B2B)
- Empowering creators & nutritionists to streamline their processes and boost their business.
- Building up / guiding the development team
- Defining the product direction
- Setting up project processes- agile (scrum) framework
- Close collaboration and communication with stakeholders
- Pitch deck creation towards investors
- Kickstarting and planning the discovery phase, conducting market- and user research
- Validating ideas through prototyping & usability testing
- Identifying business goals and approach
- Defining the MVP
- Crafting wireframes and sleek visual design
- Leading the product and team, creating a platform for nutritionists & food creators (B2B)
- Empowering creators & nutritionists to streamline their processes and boost their business.
- Building up / guiding the development team
- Defining the product direction
- Setting up project processes- agile (scrum) framework
- Close collaboration and communication with stakeholders
- Pitch deck creation towards investors
- Kickstarting and planning the discovery phase, conducting market- and user research
- Validating ideas through prototyping & usability testing
- Identifying business goals and approach
- Defining the MVP
- Crafting wireframes and sleek visual design
01/2023
-
05/2023
Senior UX Designer & Konzepter
Sparkasse
(Wirtschaftsprüfung, Steuern und Recht, 1000-5000 Mitarbeiter)
- Creating UX Concepts and streamlining B2B and internal tools
- Automating banking processes between customers and the business
- Working closely with stakeholders, managers and other designers
- Understanding the banking customers and their needs for better processes
- Automating banking processes between customers and the business
- Working closely with stakeholders, managers and other designers
- Understanding the banking customers and their needs for better processes
08/2022
-
12/2022
Senior UX Designer & Researcher
KIA
(Automobil und Fahrzeugbau, >10.000 Mitarbeiter)
Project:
An engaging end-toend E-commerce platform for end-consumers. For discovering and buying Electric Vehicles, while removing the insecuritites and fears of buying and driving an EV.
- Close collaboration and communication with stakeholders
- Kickstarting and planning the discovery phase, conducting market- and user research
- Validating ideas through prototyping & usability testing
- Identifying business goals and approach
- Defining the MVP
- Crafting wireframes, prototypes and sleek visual design
- Conducting workshops for and with stakeholders with the focus on
An engaging end-toend E-commerce platform for end-consumers. For discovering and buying Electric Vehicles, while removing the insecuritites and fears of buying and driving an EV.
- Close collaboration and communication with stakeholders
- Kickstarting and planning the discovery phase, conducting market- and user research
- Validating ideas through prototyping & usability testing
- Identifying business goals and approach
- Defining the MVP
- Crafting wireframes, prototypes and sleek visual design
- Conducting workshops for and with stakeholders with the focus on
03/2022
-
08/2022
Senior UX Designer & Researcher for Mercedes Benz
Mercedes Benz
(Automobil und Fahrzeugbau, >10.000 Mitarbeiter)
Project:
An engaging end-to-end E-commerce platform for end-consumers. Streamlining the way consumers buy vehicles online and offline, reducing downtime of unsold vehicles on the ground, reducing costs for the business.
- Close collaboration and communication with stakeholders
- Conducting workshops for many different internal and external stakeholders
- Kickstarting and planning the discovery phase, conducting market- and user research
- Validating ideas through prototyping
- Identifying business goals and approach
- Defining the MVP
- Crafting wireframes, prototypes and sleek visual design
- Presenting to stakeholders across borders
An engaging end-to-end E-commerce platform for end-consumers. Streamlining the way consumers buy vehicles online and offline, reducing downtime of unsold vehicles on the ground, reducing costs for the business.
- Close collaboration and communication with stakeholders
- Conducting workshops for many different internal and external stakeholders
- Kickstarting and planning the discovery phase, conducting market- and user research
- Validating ideas through prototyping
- Identifying business goals and approach
- Defining the MVP
- Crafting wireframes, prototypes and sleek visual design
- Presenting to stakeholders across borders
10/2017
-
03/2021
Senior Interaction Designer
IDEAN
(50-250 Mitarbeiter)
Interaction- & Service Design. Working with large clients in various fields around the world:
Responsibilities included:
- Wolkswagen
- Autodesk
- KALMAR
Responsibilities included:
- Fully leading projects with high-value clients - from planning to delivery.
- Comprehensive planning and executing of user research, both on-site and remote,
- Stakeholdermanagement and close collaboration with clients
- Conducting design workshops
- UX design & Prototyping
- Working against tight deadlines to deliver top-of-the-art products
- Optimizing clients' way of working of internal processes
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Schweiz, Großbritannien und Schweden
Sonstige Angaben
LinkedIn:
https://www.linkedin.com/in/lejlaunger/
