29.12.2025 aktualisiert
100 % verfügbar
Growth-focused Head of Marketing with 10+ years’ experience across SaaS/RegTech, FinTech and FMCG
Düsseldorf, Deutschland
Weltweit
Master of Science in Management & Markets, University of SiegenÜber mich
Growth-focused Head of Marketing with 10+ years’ experience across SaaS/RegTech, FinTech and FMCG. Built the Germany GTM engine at Company.info and helped deliver +100% revenue growth YoY (2024→2025) while scaling ICP pipeline: ICP MQLs +100% and ICP SQLs +233%.
Skills
Data AnalysisAsanaDigital MarketingFinanzielle PlanungMarketingInfluencer MarketingManagement-EffektivitätMarktforschungMarketingbroschürenMarketing-AktivitätenProjektmanagementMicrosoft Power BISalesforce.ComSAP ApplicationsSoziale Medien
Growth-focused Head of Marketing with 10+ years’ experience across SaaS/RegTech, FinTech and FMCG. Built the
Germany GTM engine at Company.info and helped deliver +100% revenue growth YoY (2024→2025) while scaling
ICP pipeline: ICP MQLs +100% and ICP SQLs +233%. Improved acquisition efficiency by cutting event CPL 79%. Data-
driven across ABM, SEO/CRO and performance analytics.
CORE SKILLS
• GTM & Strategy: Go-to-market strategy, market entry, positioning and messaging, ICP and persona
development, ABM programs
• Growth & Performance: Demand generation, lifecycle marketing, conversion rate optimization, SEO, paid
acquisition, funnel optimization
• Content & Brand: Thought leadership, whitepapers, webinars, PR, community building, integrated brand
campaigns
• Analytics & Ops: KPI frameworks, reporting, dashboards, ROI tracking, forecasting, stakeholder management
• Leadership & Team Management: People leadership, hiring and coaching, agency and freelancer management,
cross-functional leadership, roadmap ownership
TOOLS / TECH STACK
GA4, Power BI, HubSpot, Salesforce, Marketo, MS Office, Figma, Asana, Slack, Canva, Adobe Express
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischgut
Projekthistorie
- Owned Germany GTM and localized positioning for a compliance and business data platform, aligning
- Marketing, Sales and Product on narrative and execution.
- Built multi-channel demand generation across ABM, SEO, paid and events, and implemented funnel tracking to connect activity to ICP-qualified outcomes.
- Increased ICP pipeline performance by doubling ICP-qualified MQLs and growing ICP SQLs by 233 percent through sharper targeting, channel optimization and tighter qualification.
- Reduced event CPL by 79 percent from 1.6k EUR to 334 EUR by improving audience selection, messaging, onsite execution and follow-up processes.
- Supported 100 percent revenue growth year over year from 2024 to 2025 by establishing repeatable GTMmotions, improving website trust and conversion via SEO and CRO, and managing external partners
Verantwortlich für strategische Markenentwicklung, Partnermanagement und Teamleitung im Bereich Marketing und Kommunikation.
Verantwortlich für die Marketingstrategie einer Online-Apotheke-Plattform, einschließlich digitaler Initiativen und Partnermanagement.