Director of Growth Marketing
Firecell and Deveo
Schlagwörter
Marketing
Business Marketing
Innovation
4G (Telecommunication)
Künstliche Intelligenz
Business Development
Kundenbeziehungsmanagement
Kreative Problemlösung
Projektplanung
Digital Marketing
Skills
B2B Marketing
Extensive experience in B2B marketing strategies, including market penetration, target group-specific marketing mix, and international business strategies.
Lead Generation
High expertise in designing and running outbound campaigns with up to 50% more Lead per week.
Leadership
Strong leadership skills with 17 years of experience in managing international teams and projects across various industries.
Multilingual Communication
Trilingual proficiency in German, English, and French, with additional language skills in Italian, Spanish, and Russian.
AI Marketing and Digital Marketing Tools
LeadGeneration tools (Lemlist, Growth Maschine) Contact enrichment and CRM Optimisation
Proficient in using Hubspot, Salesforce, MS Office, SAP R/3 HR, and Market Research tools (AC Nielsen) for marketing and sales operations.
Project Management
Experienced in managing complex projects, including new product launches, marketing campaigns, and business development initiatives.
Strategic Planning
Skilled in developing and implementing strategic marketing and sales plans to drive business growth and market expansion.
Innovation Management
Expertise in innovation strategies and time-critical topics in an international context, including the development of new customer segments and marketing approaches.
Extensive experience in B2B marketing strategies, including market penetration, target group-specific marketing mix, and international business strategies.
Lead Generation
High expertise in designing and running outbound campaigns with up to 50% more Lead per week.
Leadership
Strong leadership skills with 17 years of experience in managing international teams and projects across various industries.
Multilingual Communication
Trilingual proficiency in German, English, and French, with additional language skills in Italian, Spanish, and Russian.
AI Marketing and Digital Marketing Tools
LeadGeneration tools (Lemlist, Growth Maschine) Contact enrichment and CRM Optimisation
Proficient in using Hubspot, Salesforce, MS Office, SAP R/3 HR, and Market Research tools (AC Nielsen) for marketing and sales operations.
Project Management
Experienced in managing complex projects, including new product launches, marketing campaigns, and business development initiatives.
Strategic Planning
Skilled in developing and implementing strategic marketing and sales plans to drive business growth and market expansion.
Innovation Management
Expertise in innovation strategies and time-critical topics in an international context, including the development of new customer segments and marketing approaches.
Projekthistorie
10/2023
-
bis jetzt
Responsible for Outbound Marketing and AI Marketing, developing comprehensive growth strategies, and managing marketing campaigns across various channels.
12/2017
-
bis jetzt
Marketing and Business Development Consultant
Kuantic, Deveo, Futuring, Scanner2Go
Provided consulting services for marketing and sales development, including internationalization of marketing strategies and implementation of successful campaigns.
01/2022
-
09/2023
B2B Marketing Owner
mobileJob
Led B2B marketing efforts, focusing on increasing brand awareness, lead generation, and customer loyalty through various marketing measures and automation processes.
10/2016
-
11/2017
Business Development & Sales Director
Deveo
Responsible for developing new sales segments, expanding the team, and integrating into existing company structure. Created a subsidiary agency for lead generation in banking and financial services.
09/2011
-
10/2016
Director Marketing and Operations
Deveo
Managed program management, communication campaigns, and team management. Developed and implemented communication strategies, analyzed market trends, and optimized internal processes.
06/2008
-
09/2011
Senior Marketing Innovation Manager
Coca-Cola Erfrischungsgetränke AG
Managed launch and innovation projects, developed business cases for strategic launches, and coordinated with various departments for project implementation.
06/2006
-
05/2008
Channelmanager AfH-Market
Coca-Cola Erfrischungsgetränke AG
Developed channel strategies and customer loyalty programs, optimized sales channel-specific product portfolios, and conducted competitor research studies.
11/2003
-
05/2006
Marketing Project Manager
Coca-Cola Erfrischungsgetränke AG
Managed marketing projects including launches, relaunches, and promotions. Developed innovative promotion concepts and collaborated with external agencies.
11/2002
-
10/2003
Trainee Marketing/Sales
Coca-Cola Erfrischungsgetränke AG
Established and maintained customer contacts, supervised various sales channels, and managed sales consultants.
06/2002
-
11/2002
IP & Bdth Deputy Account Manager
France Telecom
Supported area sales management in preparation for negotiations and coordinated contracts with technical departments.
04/2001
-
09/2001
Graduate student/Junior Researcher
Lufthansa AirPlus International
Conducted research for the management of business trips for companies.
06/2000
-
11/2000
Sales Manager
Deutsche Telekom T-D1
Worked as a Sales Manager for the leading German Mobile operator during Expo 2000 in Hannover.
06/1999
-
10/1999
Researcher
Kienbaum Executive Consultants
Conducted research in consulting and headhunting.
Reisebereitschaft
Weltweit verfügbar
