I am currently working with UMG's Beats & Bytes department, which is responsible for the maintenance and development of ~300 e-commerce stores for Central & Eastern Europe.
My role is to establish the Product Analytics discipline in the department and to accelerate their transition to the product operating model. I run diagnostics and formulate recommendations on how to make the most of the data at hand while also taking care of the execution myself.
Freelance Product Manager & Scrum Master
Sodexo Group
Konsumgüter und Handel
>10.000 Mitarbeiter
Description
I joined Sodexo’s Global Data & AI department, as Interim Product Manager and Scrum Master, to manage
their blockbuster internal product called PowerChef.
Achievements
Grew the user base in France from 50 to 290 users in 6 months by delivering frequent new product releases (new insights available to users, better data quality, better UX)
Removed a bottleneck in another team with a tool that sped up the creation of “target organisations” (78 new ones in 4 months), a key input to make PowerChef useful (flywheel effect)
Deployed the machine-learning attendance predictions to 109 additional sites
Reduced technical debt: moving logic from PowerBI to dbt reduced the PowerBI weekly refresh time from 90 minutes to 15 minutes
Designed creative solutions to keep the project moving forward despite the lack of company solutions for key aspects like user access management, row-level security, API access to data core to my product
Automated the weekly data processing of Excel files with a Python script and PowerAutomate flow
Convinced the business to carry out user research instead of relying o
Product Analytics Consultant
Kunde: Henkel AG & Co. KGaA (digital transformation org.)
Konsumgüter und Handel
>10.000 Mitarbeiter
Description
I joined Henkel’s tech hub and their RAQN platform teams to drive the adoption of the Adobe stack of
analytics tools in the Global CRM business unit.
Achievements
Worked with the Global CRM Managers to understand their needs and delivered solutions built with Adobe consultants: comprehensive CJA report on registered users, custom segments and audiences based on data from various sources (web, email, demographics)
Led the team of Adobe consultants in the day-to-day. Managed capacity planning, work in progress, weekly project management reporting meetings with the stakeholders
Wrote a report for leadership on the pros and cons of switching product analytics from Google Analytics and BigQuery to Adobe
Supported and unblocked internal Analysts based in the Philippines who were adopting the Adobe stack.
Carried out training sessions on data availability and on using the Adobe tools
Reversed-engineered how to calculate 10 standard metrics available in the Adobe Analytics UI and developed corresponding SQL queries using the raw data in Databricks. These were handed over to Data Engineers for the data warehouse and reports. Metrics: bounces, original entries, exits, entries, revenue, units, orders, page views, visits, visitors
Product Analytics Team Lead
Zalando SE
Internet und Informationstechnologie
>10.000 Mitarbeiter
Description
I was part of the Digital Experience unit, which builds Zalando’s website and mobile apps. I was in charge of
product analytics for three different departments: Product Data and Experience, Sustainability + Diversity &
Inclusion, Outfits.
Achievements
Provided guidance and tactical advice to product teams on success measurement and KPI definition (input/output/northstar, KPI driver trees), a/b testing, rollout strategy, customer-behaviour analysis
Translated high-level business goals into analytics roadmaps and deliverables, in collaboration with Product, Engineering, Design leaders
Wrote documents on analytics that became part of the company’s product development best practices
Led the creation of a long-term vision paper for product analytics in my business unit
Helped shape the data strategy of the Zalando Group. Contributed to sections on data as a product, responsibilities of data-producing teams, documentation of data assets, communication of incidents
Grew my team from 1 to 5 Product Analysts. Onboarded and trained 8 Product Analysts in total. Developed and promoted Analysts until the Team Lead grade
Stepped up after senior leaders left:
Led the technical interviews to hire my manager and peer Team Leads
Managed an additional team of 4 analysts while recruiting a new Team Lead. Handled performance reviews, salary discussions, development talks, and the onboarding of new analysts
Worked hands-on as the embedded Product Analyst for the Sustainability product team
Senior Product Analyst
Zalando SE
Internet und Informationstechnologie
>10.000 Mitarbeiter
Description
Part of the first cohort of embedded Product Analysts at Zalando. I established product
analytics from scratch inside the Catalogue & Search tech teams. I also worked in the following domains:
The Product Analyst role covered exploratory data analyses, KPI definition, dashboards, ETL pipelines,
tracking, A/B tests, quasi-experiments.
Achievements
Went through a steep learning curve in a few months (intricacies of Google Analytics, GTM and BigQuery; advanced SQL and beginner R; statistics of a/b testing)
Catalogue & Search rebuild project:
Defined the data collection requirements for the catalogue and search front-end experience
Created daily ETL jobs and a dashboard to monitor the rollout. It was used every morning to take further traffic ramp-up decisions
Analysed and provided recommendations for every single country a/b test
Discovered gaps in Zalando’s a/b testing assignment service that biased results
Acted as product analytics consultant in a set of large cross-departments strategic projects called NextGen. I provided knowledge and guidance on a/b testing, data collection and tracking implementations. I created artefacts like an a/b testing roadmap to coordinate teams and avoid conflicts as well as rollout decision documents
Enhanced a data quality report with two email alerts automatically sent to my team via AWS Lambda and Python. Used basic HTML to include charts and tables with the relevant data
Team Lead France & Benelux - Onsite Management
Zalando SE
Internet und Informationstechnologie
>10.000 Mitarbeiter
Description
I was part of a team of international UX experts deployed in each of Zalando’s markets. I was in charge of
CRO, localisation of features and supporting the local market teams reach their business targets.
Achievements
Joined as Junior and was promoted to Team Lead one month after my arrival. Led one team member and hired my first direct within a year
Responsible for the switch of the French website and apps into End of Season Sale mode (biggest sale period of the year, revenue all time highs) three times in a row. It involved a set of changes along the customer journey designed to ease the buying experience and to reach revenue targets. Actions took place before, during and after the sale period: navigation and copy changes, launch of campaign banners and a/b tests, adaptations of the sorting and internal search logics, additional filter and category tree sections, updates to the FAQ and legal sections, and more
Supported key initiatives with UX expertise and action plans designed to drive adoption and improve conversions: Buy Now Pay later, Brand shops, Instant returns, local campaigns
Moderated user interviews in France (Toulouse, Paris) for two different user research trips: customer journey mapping for French customers & Buy Now Pay Later MVP
Zertifikate
Data Scientist mit Python
Datacamp
2023
Professional Scrum Product Owner I
Scrum.org
2023
Data Scientist with R
Datacamp
2020
Portfolio
Kontaktanfrage
Einloggen & anfragen.
Das Kontaktformular ist nur für eingeloggte Nutzer verfügbar.
