26.07.2026 aktualisiert

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100 % verfügbar

Founder & Creative Director — Branding, Digital Marketing & Content for Lifestyle Brands

Neufahrn, Deutschland
Weltweit
Master of Science (M.S.) in Marketing, Universidad Carlos III, Madrid, Spain
Neufahrn, Deutschland
Weltweit
Master of Science (M.S.) in Marketing, Universidad Carlos III, Madrid, Spain

Profilanlagen

NatalieKowalczykCV.pdf
NatalieKowalczykCV.pdf

Über mich

Founder & Creative Director of Morell Studios, a creative studio delivering branding, digital marketing, content, and social strategy for luxury lifestyle, hospitality, real estate, and premium food & beauty brands worldwide. Positioning over volume — I underpromise and overdeliver.

Skills

Digital MarketingMarketingStrategisches MarketingMedienstrategieVisual MarketingDigitalstrategieContent-StrategieKreative Strategien
Brand Strategy & Creative Direction
Developing brand positioning, visual identity, and cinematic brand aesthetics for luxury lifestyle, hospitality, real estate, and premium food & beauty clients. Full creative direction from concept through execution.
Content Production & Social Media Strategy
End-to-end content production (photo, video, copy) and social media strategy, primarily Instagram-led. Managing content calendars, campaign concepts, and community engagement for client accounts.
Digital Marketing & Campaign Design
Planning and executing digital marketing campaigns, from creative concept to final delivery, with a focus on brand consistency and target audience relevance.
Client Portfolio
Current and past clients span hospitality, F&B, and lifestyle brands, including multi-market projects across Europe (Germany, Spain) and internationally.
Tools & AI-Assisted Workflow
Proficient in Canva, Figma, Meta Business Suite, Notion, and AI tools including Claude, Eleven Labs, Higgsfield, Midjourney, Weavy, and Lovable — used to scale content production without compromising creative quality.
Cross-Market & Multilingual
Fluent in German, Polish, and English, with working Spanish and French. Experience working across German and Spanish markets, plus prior international experience in the US.

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnissePolnischMutterspracheSpanischGrundkenntnisse

Projekthistorie

Founder & Creative Director

Morell Studios (Marketing Agency), Bavaria, Germany
Founded and lead a creative studio delivering branding, content production, and social media strategy for luxury lifestyle, hospitality, real estate, and premium food & beauty brands globally.

Intern

Danone S.A. Munich, Bavaria, Germany
Corporate communications and PR; onboarding and training new interns; ongoing maintenance and updates of the company websites.

Working Student

Kaefer GmbH & Co. Munich, Bavaria, Germany
E-commerce marketing and employer branding; managed the company's Instagram account.

Working Student/Quality Controller

RTL2 Gruenwald Munich, Bavaria, Germany
Quality control of video footage and documentation.

Employee

Kaefer GmbH & Co. New York, NY, USA
Worked the Formula E racing event in Brooklyn; led the service team for one of the luxury dining areas.

Intern

Zwilling J.A. Henckels AG, Solingen, Nordrhein-Westfalen, Germany
Consumer insights and market intelligence; created and led retail marketing campaigns; social media and community marketing.

Portfolio


Kontaktanfrage

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