Salesforce Solution Architect

Project type Further development


Role Project Manager;IT Consultant;Solution Architect


Scope In this project, I am supporting the CRM team of the German market of an international retail company as a CRM architect and Marketing Cloud Consultant. I

am supporting the team in designing technical solutions for specific campaigns, setting up those campaigns, strategic improvements of the existing system
landscape, and communication and project management with stakeholders, especially with the development teams that provide the infrastructure.

Projects during that time:

As-Is Analysis of current Campaign and Transactional communication systems to define strategic projects
Level Up of transactional communication
Analysis of the current status of transactional communication
Out of that, setting up strategic projects to level up transactional communication in terms of design, maintainability, and consistency
Implementing processes for gathering requirements and maintenance
Implement a system to prioritize requirements
Get rid of technical dept and unnecessary complexity
Level up of order reviews
Analysis of the current status of reviews
Restructuring review processes to get more valuable data
Align review process and rollout in other countries
Implement one system for all send-outs to customers
Setup political campaign to align with other systems and teams to claim responsibility for all send-outs to customers
Implement integrations to Marketing Cloud to manage all send-outs in Marketing Cloud
Solution design and project management of requirements at international teams for Payback integration
Implementation of multiple campaigns, e.g.
Gamification Campaign to Increase Opt-In Rate for sports event 1
Technically designed campaign flow and integration with Gamification system
Implementation of reusable campaign flow and integration to voucher and Gamification system
Automatic send-out of vouchers to customers who subscribed to Newsletter, which can also be used in stores

Project type Further development


Role Project Manager;IT Consultant;Business Analyst


Scope During this time I was working as an internal Product Owner for the Marketing Cloud in the digital sales area of one of Germany's biggest insurance

companies. It was my responsibility to build up standards for Marketing Cloud regarding processes, governance, and responsibilities with my team. I was also
setting up projects and campaigns with different stakeholders focusing on gathering and qualifying leads. Next to my PO tasks I was guiding my team in
technical designs and implementations as well as doing implementations on my own in Sales and Marketing Cloud.

Project type Further development


Role IT Consultant;Software Engineer


Scope Within this project, I was supporting the internal Lead2Order team as an external developer and consultant in one of Europes biggest Salesforce orgs with

around 5.000 users through over 20 countries. Within this position, I worked on several projects, like:

Phase 1 - Getting rid of technical dept
Because the customer was using Salesforce for 10 years already without any architectural government, the org was about to hit several
Salesforce limits which made it impossible to further develop processes in the system and was already blocking end users in their daily work.
Within this project, we analysed the code base of the org and identified the sections of the code base where we could bring the most value by
refactoring those codes. In addition to that we created a concept for a new CI process and implemented it.
After the identification of the technical dept multiple modules were redesigned and refactored.
Phase 2 - Implementing data stewardship
After the code base was cleaned up, we proceeded by analyzing the existing data and its quality. Based on these analyses we built multiple
tools to measure data quality on the fly and helped the countries take responsibility for their data.
Lightning Rollouts
As the Salesforce organization was existing for 10 years already, most countries were still using Salesforce Classic. Within this project, I
supported in rolling out Salesforce Lightning to around 10 countries by transitioning Visualforce pages to Lightning functionalities (Flows,
Lightning components and pages, etc.) and training users on how they would do their daily work with Lightning.
Salesforce rollout for export sales division
The sales division of this customer was selling to multiple countries but was not using any CRM system. I was the responsible consultant for
the rollout doing requirements engineering, solution design, project management, and rollout.
Implementation of Marketing Cloud
The customer bought the Salesforce Marketing Cloud to harmonize all communication with customers and give countries the chance to do
their own online marketing. I was part of the project team setting up the marketing cloud from scratch by e.g. creating a business unit concept,
concepts for permissions in Marketing Cloud, and concepts to streamline transactional communication to customers. After doing the first IP
Warm Ups, we helped the countries setting up their first campaigns.
Pilot - Implementation of Social Studio
To better understand Social Media channels and reactions to the brands of the customer, I implemented Social Studio as a pilot for the UK to
see what value it can bring.

Project type Initial Rollout


Role IT Consultant;Trainer/Facilitator


Scope
In this project I was working as the lead consultant for the customer. The customer was one of the big energy companies in Germany with a potential of
multiple thousand Salesforce users. I supported the customer in doing multiple case studies to see if Salesforce as a cloud service is able to handle critical
business use cases, as well as training team members, analyzing structures in the IT system landscape and also organization to determine how we need to
restructure those teams. The customer and I worked very close together to get the best picture possible.

Project type Initial Rollout


Role Software Developer


Scope In this project, we implemented a Matchmaking platform based on the Salesforce Community Cloud (Now Experience Cloud). The platform was meant to

bring on the one hand people that would like to create their own cosmetics, together with manufacturers, testing centers, certification centers, etc.

As it was my first project, I was part of the development team developing lots of custom Lightning Components and apex controllers to get the platform
running.