B2B Marketing Management | Strategisches Marketing | Freelance & Interim Management

* Project management, budgeting, development of a marketing team structure
* Setting up an employer branding strategy to attract top talents to grow the team
* Vendor management for strategic partnerships: Selecting and managing agencies
* Content marketing management
* Ensuring a positive market response through targeted PR
Responsibility: Marketing budget €450k/year | Team lead
Results: Development of and consulting for the implementation of the marketing strategy

* Setting up a new marketing strategy to extend the reach of the company's
communications to a broader audience
* Project management, budgeting
* Vendor management for strategic partnerships: Selecting and managing agencies
* Content marketing management
* Ensuring a positive market response through targeted PR
Responsibility: Marketing budget €100k/year | Team lead
Results: Implementation of new marketing & communication structures with more efficient global
collaboration through the introduction of new processes

* Realignment of the marketing and communication structure and of the brand presence
* Planning and implementation of global and local campaigns to increase brand awareness
* Re-launch of the corporate website
* Content marketing
* Development, implementation, and integration into processes of the superordinate EY
organisation
* Digital marketing strategy to extend the reach of the company's communications to a
broader audience
* Ensuring a positive market response through targeted PR
* Vendor management for strategic partnerships: Selecting and managing internal and
external agencies
Responsibility: Budget up to €200k | Team lead
Results: Increased brand awareness through targeted communication

* Setting-up and managing the newly created Marketing & Communication department
* Changing the complete marketing & communication structures in line with the effective
business model of Okuma Europe
* Defining a successful strategy for major international trade fairs and management &
coordination of all relevant customer events
* Reshaping the company's multilingual corporate website with recurrent re-launches
* Ensuring a positive market resonance through a dedicated PR strategy and maintaining
contact with the leading industry trade media
* Creating a digital marketing strategy to increase the reach of the company's
communication to target a broader customer audience
* Improving both customer retention and efficiency of marketing budgets by analysing
distributor behaviour and needs
* Vendor management for strategic partnerships: Selecting and managing agencies,
executing cross-marketing campaigns with technology partners & local distributors
* Member of the Global Marketing Team with responsibility for the international unified
presentation of the brand in close cooperation with the Japanese headquarters and the
US marketing team
Responsibility: Budget up to €600k | Team lead
Results:
* Increased brand recognition through targeted communication and implementation of
the global CI & CD within the EMEA markets
* Acquisition of new customers and increased sales through the development of an
innovative event concept that combines theory and practice
* Improved reach & impact of local trade fair appearance through the development of a shop-in-shop
guideline for the EMEA distributor network

* Building and establishing a relationship with the major photovoltaic module
manufacturers in Europe
* Key Account Management
* Improving customer retention rate and customer success by leading the commercial &
technical aftersales project management in close cooperation with the global
headquarters in Japan
* Organising major international trade fairs to increase the brand awareness
* Marketing support for the German sales team
Responsibility: Turnover up to €1 million
Results:
* Expanded market share by winning new customers
* Increased turnover by selling to existing customers