Marketing Specialist
Checkmk GmbH
(Internet und Informationstechnologie, 50-250 Mitarbeiter)
Schlagwörter
SEO
Soziale Medien
Content-Entwicklung
HTML
Javascript
Business Marketing
CSS
Filmproduktion
Web Conferencing
Kampagnen
Skills
Full-Stack Marketing Professional| Content Creation, SEO, & B2B Growth
I help businesses amplify their brand presence and drive measurable growth through innovative marketing strategies. With 5+ years of experience in content creation, SEO optimization, video production, and B2B marketing campaigns, I specialize in delivering impactful solutions that boost engagement, improve lead generation, and maximize ROI.
What I Do:
✅ Content Creation & Strategy – Crafting engaging content (emails, videos, blogs, newsletters, case studies) that drives a 20% increase in engagement rates and enhances brand storytelling.
✅ SEO & Web Optimization – Creating pillar pages and optimizing landing/product pages using HTML/CSS/JavaScript and CMS platforms like WordPress and Concrete5 to rank top 5 for targeted keywords on Google.
✅ Video Production & Social Media Management – Spearheading 140+ video projects end-to-end while leveraging generative AI tools to grow social media followers by 25% and boost engagement by 50%.
✅ B2B Marketing Campaigns – Coordinating cross-channel campaigns (email, webinars, social media) to increase product downloads by 24% and adoption rates by 30%.
✅ Analytics & Reporting – Building dashboards with Looker Studio to analyze website traffic and user journeys, leading to a 20% improvement in session duration and actionable insights for campaign optimization.
✅ Languages: Fluent in English with intermediate German skills (B2-Certified),
Key Achievements:
- Streamlined marketing reporting processes at Checkmk, resulting in significant improvements in website engagement metrics.
- Developed custom dashboards using Looker Studio and automated email marketing campaigns with HubSpot CRM.
- Developed SEO-optimized content and managed social media channels, achieving a 2x increase in YouTube viewership and LinkedIn followers within 4 months.
- Collaborated with cross-functional teams to produce over 140 video content pieces, enhancing brand visibility and engagement.
- Collaborated with many active community members (influencers) to create video content, achieving 3x engagement than regular content.
- Organized hybrid events, including the Checkmk Conference, webinars, community calls, and Partner Days.
- Worked on various Agile marketing projects to create marketing content and support campaigns.
- Created responsive landing pages for products using HTML/CSS/JavaScript.
I thrive in multicultural environments and am committed to continuous learning. Let's connect, if you're looking for someone who can elevate your digital marketing strategy!
I am looking forward to working with you.
I help businesses amplify their brand presence and drive measurable growth through innovative marketing strategies. With 5+ years of experience in content creation, SEO optimization, video production, and B2B marketing campaigns, I specialize in delivering impactful solutions that boost engagement, improve lead generation, and maximize ROI.
What I Do:
✅ Content Creation & Strategy – Crafting engaging content (emails, videos, blogs, newsletters, case studies) that drives a 20% increase in engagement rates and enhances brand storytelling.
✅ SEO & Web Optimization – Creating pillar pages and optimizing landing/product pages using HTML/CSS/JavaScript and CMS platforms like WordPress and Concrete5 to rank top 5 for targeted keywords on Google.
✅ Video Production & Social Media Management – Spearheading 140+ video projects end-to-end while leveraging generative AI tools to grow social media followers by 25% and boost engagement by 50%.
✅ B2B Marketing Campaigns – Coordinating cross-channel campaigns (email, webinars, social media) to increase product downloads by 24% and adoption rates by 30%.
✅ Analytics & Reporting – Building dashboards with Looker Studio to analyze website traffic and user journeys, leading to a 20% improvement in session duration and actionable insights for campaign optimization.
✅ Languages: Fluent in English with intermediate German skills (B2-Certified),
Key Achievements:
- Streamlined marketing reporting processes at Checkmk, resulting in significant improvements in website engagement metrics.
- Developed custom dashboards using Looker Studio and automated email marketing campaigns with HubSpot CRM.
- Developed SEO-optimized content and managed social media channels, achieving a 2x increase in YouTube viewership and LinkedIn followers within 4 months.
- Collaborated with cross-functional teams to produce over 140 video content pieces, enhancing brand visibility and engagement.
- Collaborated with many active community members (influencers) to create video content, achieving 3x engagement than regular content.
- Organized hybrid events, including the Checkmk Conference, webinars, community calls, and Partner Days.
- Worked on various Agile marketing projects to create marketing content and support campaigns.
- Created responsive landing pages for products using HTML/CSS/JavaScript.
I thrive in multicultural environments and am committed to continuous learning. Let's connect, if you're looking for someone who can elevate your digital marketing strategy!
I am looking forward to working with you.
Projekthistorie
06/2020
-
01/2025
• Supported product launch campaigns by creating landing pages, managing webinars, and email automation.
• Developed dashboards using Looker Studio to evaluate website traffic and user journeys, optimizing key pages to improve engagement metrics, including a 20% increase in average session duration and a 25% boost in page views per session.
• Produced engaging content for the product (Social media posts, newsletters, case studies,
sales presentations, and flyers), resulting in a 20% boost in engagement rates.
• Integrated data from multiple platforms (Google Analytics, Google Search Console, HubSpot) to consolidate marketing reporting, optimizing key pages to improve session duration by 30%.
• Leveraged generative AI tools (ChatGPT and Perplexity AI) and implemented a content creation strategy for social media platforms LinkedIn and Twitter (X.com), achieving a 100% growth in followers and increasing engagement rates by 50% within six months.
• Negotiated contracts with events and trade show organizers to secure strategic opportunities, generating 2x higher-quality leads compared to online channels.
• Improved SEO performance of product pages, achieving a 25% enhancement in page rank on Google search.
• Led cross-functional teams to produce 140+ engaging video content, doubling YouTube views, and watch time, increasing subscribers by 70% in eight months.
• Organized the Checkmk hybrid conference attended by over 800 participants, overseeing video production, live stream and event logistics.
• Created responsive landing pages using HTML, CSS, and JavaScript.
• Developed dashboards using Looker Studio to evaluate website traffic and user journeys, optimizing key pages to improve engagement metrics, including a 20% increase in average session duration and a 25% boost in page views per session.
• Produced engaging content for the product (Social media posts, newsletters, case studies,
sales presentations, and flyers), resulting in a 20% boost in engagement rates.
• Integrated data from multiple platforms (Google Analytics, Google Search Console, HubSpot) to consolidate marketing reporting, optimizing key pages to improve session duration by 30%.
• Leveraged generative AI tools (ChatGPT and Perplexity AI) and implemented a content creation strategy for social media platforms LinkedIn and Twitter (X.com), achieving a 100% growth in followers and increasing engagement rates by 50% within six months.
• Negotiated contracts with events and trade show organizers to secure strategic opportunities, generating 2x higher-quality leads compared to online channels.
• Improved SEO performance of product pages, achieving a 25% enhancement in page rank on Google search.
• Led cross-functional teams to produce 140+ engaging video content, doubling YouTube views, and watch time, increasing subscribers by 70% in eight months.
• Organized the Checkmk hybrid conference attended by over 800 participants, overseeing video production, live stream and event logistics.
• Created responsive landing pages using HTML, CSS, and JavaScript.
05/2019
-
12/2019
Digital Marketing and Analytics Internship
(Internet und Informationstechnologie, 10-50 Mitarbeiter)
• Performed SEO on the website, keyword analysis to get the #1 position in google search.
• Developed marketing strategy and identified KPIs to measure success.
• Developed content for internal and external communications.
• Implemented and monitored Google Analytics, Google Tag Manager.
• Prepared reports and dashboards using Google data studio.
• Implemented sales funnel to optimize deal flow using HubSpot CRM.
• Published and managed content on social media platforms like LinkedIn, Twitter, Medium.
• Successfully managed and delivered a video production project within proposed deadlines.
• Performed market research for fundraising and prepared presentations for the leadership team.
• Developed marketing strategy and identified KPIs to measure success.
• Developed content for internal and external communications.
• Implemented and monitored Google Analytics, Google Tag Manager.
• Prepared reports and dashboards using Google data studio.
• Implemented sales funnel to optimize deal flow using HubSpot CRM.
• Published and managed content on social media platforms like LinkedIn, Twitter, Medium.
• Successfully managed and delivered a video production project within proposed deadlines.
• Performed market research for fundraising and prepared presentations for the leadership team.
Zertifikate
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Österreich, Schweiz, Spanien, Ungarn, Frankreich und Indien
