Profilbild von Alexander Lang Senior Project- and Account Manager in Digital Marketing aus Berlin

Alexander Lang

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Letztes Update: 22.01.2025

Senior Project- and Account Manager in Digital Marketing

Abschluss: Psychology: 2011 - 2012
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Deutsch (Muttersprache) | Englisch (verhandlungssicher)

Schlagwörter

Soziale Medien Community Management Digital Marketing Influencer Marketing Data Analysis Marketing-Aktivitäten Projektmanagement Daten- / Datensatzprotokollierung Verwaltungstätigkeiten Account Management

Dateianlagen

CV-Alex-Lang-21_220125.pdf
PM-License_220125.pdf
Zertfikat-A_220125.pdf
Abschlusszeugnis-AlexanderLang-31_220125.pdf

Skills

Project Management
Umfassende Erfahrung in der Leitung und Verwaltung von digitalen Marketingprojekten, einschließlich Planung, Ausführung und Überwachung.

Digital Marketing
Expertise in der Entwicklung und Umsetzung von digitalen Marketingkampagnen für große Kunden wie Deutsche Telekom AG und Mercedes Benz Trucks.

Account Management
Starke Fähigkeiten in der Kundenbetreuung, Koordination interner Teams und externer Dienstleister sowie Kundenberatung zu Zielen und Strategien.

Influencer Marketing
Erfahrung in der Planung und Durchführung von Influencer-Marketing-Projekten, einschließlich der Betreuung von Social-Media-Influencern.

Social Media Management
Kenntnisse in der Verwaltung verschiedener Social-Media-Plattformen wie YouTube, Instagram, Facebook, X, LinkedIn, Reddit und Twitch.

Data Analysis
Fähigkeiten in der Datenerfassung und -analyse, einschließlich der Verwendung von Tools wie SPSS für analytische Zwecke.

Community Management
Erfahrung in der Pflege von Online-Communities, Organisation von Live-Events und unabhängigem Community-Management.
 

Projekthistorie

07/2023 - 11/2024
Senior Project- and Account Manager
Elbkind (Reply AG) (Marketing, PR und Design, 50-250 Mitarbeiter)

  • Leading and managing digital marketing campaigns and projects for major clients (E.g. Deutsche Telekom AG, Mercedes Benz Trucks)
 
  • Project Management:
    • Initiation, design, execution and evaluation
    • Monitoring and ensuring timings, budgets, KPI’s and client satisfaction
 
  • Account Management:
    • Primary point of contact for clients
    • Coordinating internal teams and external service contractors
    • Guiding and advising clients: developing goals, KPI’s and strategies
 
  • Guiding and mentoring junior team members
  • Improving client relationships and upsell opportunities
  • Performance tracking and reporting
  • Event management: photoshoots, exhibitions, workshops
  • Streamlining processes and establishing new tools

08/2020 - 06/2023
Project- and Campaign Manager
Allyance (Webedia Group) (Marketing, PR und Design, 250-500 Mitarbeiter)

  • Project Management for digital marketing projects, including planning, execution, and monitoring
  • Budget management and accounting
  • Customer acquisition
  • Supervising major clients, partners, and artists
  • Data acquisition and analysis

09/2017 - 06/2020
Assistant Project Manager
ModSquad (Marketing, PR und Design, 250-500 Mitarbeiter)

  • Assistance on organizing and motivating a project team, including recruitment and QA
  • Point of contact for clients
  • Project monitoring and optimization, including client satisfaction, team performance (KPI’s) and data acquisition and analysis
  • Managing reports and evaluations for project development, advertisement campaigns, customer satisfaction and live events
  • Assistance on product launches, including issue management, reporting and public relations

11/2013 - 09/2017
Community Manager
ModSquad (Marketing, PR und Design, 250-500 Mitarbeiter)

  • Maintaining online communities on Social Media, forums and live events with focus on customer - developer/publisher communications
  • Co-organizing and hosting large-scale live events such as conventions, press events and tournaments
  • Independent community management, including public relations, moderation and hosting live streams
  • Content creation for campaigns and advertisement
  • Managing and advising professional E-Sports teams, including planning and hosting tournaments

Zertifikate

Project Management Associate
2022
Licensed Project Manager
2021
Licensed Practitioner for Psychotherapy
2018

Reisebereitschaft

Weltweit verfügbar
Profilbild von Alexander Lang Senior Project- and Account Manager in Digital Marketing aus Berlin Senior Project- and Account Manager in Digital Marketing
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