Profilbild von Alessandro Kraschewski User Experience Expert & Product Strategist aus Hamburg

Alessandro Kraschewski

verfügbar

Letztes Update: 29.01.2025

User Experience Expert & Product Strategist

Abschluss: Diplom Kommunikationsdesigner (VDK)
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Deutsch (Muttersprache) | Englisch (verhandlungssicher)

Schlagwörter

User Experience (UX) Agile Methodologie Forschung E-Commerce Architektur Automobilindustrie Geschäftsplan Customer Value Proposition Informationsarchitektur Mapping + 8 weitere Schlagwörter anzeigen

Dateianlagen

CV-Portrait-Kraschewski-Jan-2025-SD_290125.pdf

Skills

Moin, I am a Senior User Experience Designer and Product Strategist with over 10 years of track record delivering digital services across e-commerce, automotive, fintech, and sustainable energy sectors. Expert in bridging user needs with business objectives through strategic design thinking and agile methodologies.

Core competencies
  • Leading complex UX/UI projects from concept to delivery
  • Creating user-centered design solutions backed by qualitative research
  • Building and optimizing design teams and operations
  • Facilitating strategic workshops and stakeholder alignment
  • Driving product vision and roadmap development
  • Implementing agile methodologies as Certified Scrum Product Owner (CSPO)
  • Conducting user research and translating insights into actionable strategies
  • Developing information architecture and user flows
  • Creating prototypes and iterative design solutions
Additional expertise
  • Certified Scrum Product Owner
  • Strategic Product Management
  • Design Operations (Nielsen Norman Group certified)
  • Workshop Facilitation
  • Cross-functional team leadership
  • Certified Strength Coach (YPSI B-License)
  • Certified Fitness Trainer (ZFT)
Industries I worked in
E-commerce, Fintech, Public Transport, Sustainable Energy, Digital Services, Fashion, FMCG, digital Campaigning

Tools & Methods
User Journey Mapping, Service Design, Strategic Research, UX Roadmapping, Ecosystem Architecture, Design KPIs, Agile Development, Feature Prioritization, Value Proposition Design

Projekthistorie

12/2020 - 05/2024
UX Management & Strategy
LichtBlick SE (Energie, Wasser und Umwelt, 500-1000 Mitarbeiter)

Advocating for UX design and expanding the team.
My focus during my time at Lichtblick can be divided into two main areas:

Design Operations
? Established the Design Organization
  • Organizational structure
  • Rituals and meetings
  • Community of practice
  • Hiring & Onboarding

?️ Laid the foundation for design
  • Guiding design principles
  • Toolset
  • Design System

?‍? Developed the design chapter
  • Training and sparring
  • Playbooks
  • Internal communication and advocacy of human-centered design

User Experience Design
  • Completed various projects to enhance user experience for B2C, B2B, and internal processes.
  • Redesigned the power2heat section and funnel.
  • Conducted cross-departmental research to enhance customer support quality, efficiency and UX
  • Established the groundwork for our energy service ecosystem, including the "Strom Wallet." and initial Questionnaire

11/2018 - 11/2020
Senior UX Designer & Product Strategist
Mutabor (Marketing, PR und Design, 50-250 Mitarbeiter)

Establishing UX and product design in the newly formed Digital Unit of one of Europe's most renowned design agencies.

Tasks:
  • User experience design
  • Information architecture
  • User-centered design
  • Digital product strategy
  • Workshop facilitation

Industries:
  • HealthTech
  • FMCG
  • Automotive
  • eGov
  • Engineering

07/2017 - 07/2018
Digital product Designer
eos.uptrade (Internet und Informationstechnologie, 50-250 Mitarbeiter)

Enhancing digital services for public transport throughout Germany by prioritizing user-centered design and innovation.

01/2014 - 06/2017
User Experience Designer / Information Architect
SinnerSchrader (Internet und Informationstechnologie, 250-500 Mitarbeiter)

Tasks:
• User experience design
• Information architecture
• User-centered design

Industries:
• Finance and Insurance
• Automotive
• Food
• Fashion

Zertifikate

Certified Scrum Product Owner (CSPO)
2024
Power of Purpose
2024
UX Certificate / UX Management
2023
Strategic Product Management
2021

Reisebereitschaft

In der Stadt Hamburg mit einem Radius von 25 km verfügbar
Profilbild von Alessandro Kraschewski User Experience Expert & Product Strategist aus Hamburg User Experience Expert & Product Strategist
Registrieren